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Mars

Agency Network: 
Published/Aired: 
March 2013
Lego Print Ad -  Mars

Description

While NASA's Curiosity Mars Rover is exploring Mars and making the headlines, we made a contextual visual for expressing that creativity is going beyond reality with LEGO. The visual posted primarily on Facebook LEGO page has been massively relayed : 14 000 likes and 1 500 shares within a few hours.

Print advertisement created by Grey, France for Lego, within the category: Gaming.

Advertising Agency: Grey, Paris, France
Executive Creative Directors: Thierry Astier, Stéphane Eynard
Copywriter: Dimitri Hekimian
Art Director: Quentin Deronzier
Art buying: Catherine Jarno
Strategic Planning Director: Alexis de Montaigu
Head of Digital: Damien Ricci
Account Director: Laurence Cormier
Photographer: Claude Pefferkorn
Retoucher: Caroline Moreau
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morse's picture

I like the visual but it's a little hard to understand what the actual message is.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jorgocre's picture

I dont' understand nothing. But I like it.

jorgocre
Activity Score 10
Copywriter
emiliete's picture

Bad thing if you have to explain the idea...

emiliete
Activity Score 646
Copywriter at WMcCann
hmaffia's picture

Nothing here...

hmaffia
Activity Score 746
Copywriter at Universidade de Brasila |

http://heliomaffia.com.br

Johnny on the spot's picture

I think the Astronaut creates a brand new world where to play as he walks and discovers the planet. It's pure as Lego always do but different. I like it.

Johnny on the spot
Activity Score 52
Ensamblador's picture

Footprints under Lego rules. Imagination, fun, play. What else do you want? I like it.

Ensamblador
Activity Score 239
Creative Director at OMM ensamblaideas
cvchitale's picture

theek hi hai....

cvchitale
Activity Score 1418
Copywriter
Roucoups's picture

Cool

Roucoups
Activity Score 12
mr.x's picture

What's there not to get? You must lack imagination.. And that's what this ad is about - imagination, fantasy, a story you make up when playing with lego. In this case - an outer space adventure.

mr.x
Activity Score 998
Forsbergs Skola
CABAZORRO's picture

No

CABAZORRO
Activity Score 366
graphic
kleenex's picture

Not a bad idea.

kleenex
Activity Score 51098
Web Designer/Developer
Klara K.'s picture

It's a very nice idea but the execution should have been clearer to understand.

Klara K.
Activity Score 3343
Charles University in Prague
olimurugavel's picture

Okay... but i didnt get the actual message!

olimurugavel
Activity Score 72
Graphic Designer |

Oli Murugavel
I love any and all situations where you celebrate creativity

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