Agency Network: 
March 2013

While NASA's Curiosity Mars Rover is exploring Mars and making the headlines, we made a contextual visual for expressing that creativity is going beyond reality with LEGO. The visual posted primarily on Facebook LEGO page has been massively relayed : 14 000 likes and 1 500 shares within a few hours.

Print advertisment created by Grey, France for Lego, within the category: Gaming.

Advertising Agency: Grey, Paris, France
Executive Creative Directors: Thierry Astier, Stéphane Eynard
Copywriter: Dimitri Hekimian
Art Director: Quentin Deronzier
Art buying: Catherine Jarno
Strategic Planning Director: Alexis de Montaigu
Head of Digital: Damien Ricci
Account Director: Laurence Cormier
Photographer: Claude Pefferkorn
Retoucher: Caroline Moreau

Comments (13)

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morse's picture
Activity Score 18024

I like the visual but it's a little hard to understand what the actual message is.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jorgocre's picture
Activity Score 10

I dont' understand nothing. But I like it.

emiliete's picture
Activity Score 646

Bad thing if you have to explain the idea...

hmaffia's picture
Activity Score 746

Nothing here...

Johnny on the spot's picture
Johnny on the spot
Activity Score 52

I think the Astronaut creates a brand new world where to play as he walks and discovers the planet. It's pure as Lego always do but different. I like it.

Ensamblador's picture
Activity Score 239

Footprints under Lego rules. Imagination, fun, play. What else do you want? I like it.

cvchitale's picture
Activity Score 1418

theek hi hai....

Roucoups's picture
Activity Score 12


mr.x's picture
Activity Score 998

What's there not to get? You must lack imagination.. And that's what this ad is about - imagination, fantasy, a story you make up when playing with lego. In this case - an outer space adventure.

CABAZORRO's picture
Activity Score 366


kleenex's picture
Activity Score 50528

Not a bad idea.

Klara K.'s picture
Klara K.
Activity Score 3343

It's a very nice idea but the execution should have been clearer to understand.

olimurugavel's picture
Activity Score 72

Okay... but i didnt get the actual message!

Oli Murugavel
I love any and all situations where you celebrate creativity