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Lightbulbs

Agency Network: 
Published/Aired: 
April 2007
Lego Print Ad -  Lightbulbs

Description

Print advertisement created by Saatchi & Saatchi, Singapore for Lego, within the category: Gaming.

Advertising Agency: Saatchi & Saatchi, Singapore
Creative Director: Andy Greenaway
Art director: Stuart Harricks
Photography: Sam @ Boomerang
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Rog's picture

Lightbulbs?
That's brave.
Especially posting it here.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

cozz20_1's picture

well is it legos or light bulbs, baby? yeah! try making a life-size hagrid with the contents of that little yellow box. you'll need more than a potato to pull the tiny shards of glass out of junior's delicate fingers. that's for sure. nice idea. i'm very lonely.

cozz20_1
Activity Score 87
Art Director at Leo Burnett U.S.A
kalpesh78's picture

way to go andy.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

JTW926's picture

i'm a little lost..

JTW926
Activity Score 184
Art Director
ivan's picture

The box is full of ideas. Unlimited number of things you can build from Lego.

ivan
Creative Director at Ads of the World
Yokel's picture

Bit of a stretch ...

Yokel
Activity Score 604
Art Director
Chris's picture

i agree, they were thinking too hard on this one

Chris
Activity Score 1935
Art Director
Shut Theory's picture
Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

truecopy's picture

Im sure the kids get it....NOT!

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

Desi's picture

Not kids, silly, their moms.

Desi
Activity Score 1042
slim's picture

Lego 'Periscope' conveyed the same message in a much more elegant way. No need for clunky 'idea' symbols.

slim
Activity Score 1047
Copywriter
snagesh75's picture

Hmmmm...those are FUSED bulbs of the ideamaker, what u say???

snagesh75
Activity Score 58
Art Director at M & C SAATCHI
jennywhx's picture

what a weird idea for me.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

Thiago Aranha's picture

It works for me, got it rigth away...

Thiago Aranha
Activity Score 121
Copywriter |

Lorem Ipsum dolor sit amet...

popdistortion's picture

I like the general direction their going with here. The true benefit of Lego is to be creative and you sell kids stuff to mothers anyway. So, I like it and I think it works. Don't know if the light bulb is associated with ideas in every culture though.

popdistortion
Activity Score 1592
• ω •'s picture

ahh..i din get it till ivan said it...somehow i kept thinking of those IKEA storage boxes when i see this...

• ω •
Activity Score 193
Art Director
ellehcimeo's picture

Little johnny scratched his head and thought: Hm. I ate the goldfish earlier. Wonder if I could swallow a lightbulb.
This was the begining of a beautiful career.

ellehcimeo
Activity Score 3376
Art Director
Rog's picture

Some of these comments are making me feel the same way, Bellicimeo!

That regurgitator guy from Scotland. Stevie Starr! Have you seen him?

Pool balls. Light bulbs. He can even 'bring up' specific coin change.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

ellehcimeo's picture

That is EXACTLY who I was referencing. Oh Rog! You, me, wavelength, feel it!

ellehcimeo
Activity Score 3376
Art Director
Minimum's picture

http://adsoftheworld.com/media/print/tbwa_idea

And a few years later we see Johnny and his lightbulb again

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ellehcimeo's picture

Blech! That made me gag a little. I wasn't ready for it! Topical though, nice linkeroo, you have an amazing memory Minimum.

ellehcimeo
Activity Score 3376
Art Director
Disco Munky's picture

Nice....wait what's the word I'm looking for? Poop! That's it.

Too forced considering the possibilities.

4/10

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Doberman's picture

Sorry, no donut for you.

Doberman
Activity Score 48
Copywriter |

Doberman.

EL TRUCHO SALVAJE's picture

Lo que falta son las ideas de las agencia

EL TRUCHO SALVAJE
Activity Score 40
Art Director
Rog's picture

... This is the faulty idea of the agency?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Rog's picture

This is a faulty submission. :)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

balaazs's picture

i was the biggest lego user ever when i was a little kid :)
and this ad would make me buy some for my own kid.

it really works for me. doesn't matter that lightbulbs are used over and over again. that's the idea of lego.

balaazs
Activity Score 66
Copywriter
fersvax's picture

OMG, 21st century and ideas are still linked to bulbs?

fersvax
Activity Score 1239
Art Director |

FER.

bigboy2007's picture
bigboy2007
Activity Score 6
Other
sajan's picture

good one. This brand has a huge potential.

sajan
Activity Score 4
Client Servicing
danvertising's picture

A big lightbulb, made out of Lego would have been stronger, IMO. Not gonna lie, didn't fully get it until I read the comments.

danvertising
Activity Score 50
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