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Jonny Lonestar's picture

no more lego ads.

Jonny Lonestar
Activity Score 282
Art Director
mpindy's picture

These are disappointing.

mpindy
Activity Score 165
Graphic Designer
Vege Pop's picture

Looks like pre-students work. Or worse.

Vege Pop
Activity Score 84
Art Director
GillSans's picture

saatchi?
seriouslly?
this is horrible

GillSans
Activity Score 84
Machete's picture

Really dissapointing.
Definetly looks like student work. Check this out. Archive Student Contest 2007 nominee.

http://www.luerzersarchive.net/studentscontest-view.asp?page=1&size=l&...

Machete
Activity Score 4
Copywriter
teenie's picture

A little too obvious and done-before. Like the Ron Jeremy one, though!

teenie
Activity Score 1894
Copywriter
daizy's picture

even kids could do better than this

daizy
Activity Score 34
tr3n00ps's picture

this is a concept that would work better as a stop motion piece with the "3 bricks" changing from one thing to the next. And that would still be corny.

tr3n00ps
Activity Score 78
Graphic Designer
robinstam's picture

Yes, this is student work and there has been a misunderstanding. Saatchi Stockholm has nothing to do with this ad. They only coached me on this project. And all you guys are a bunch of parrots. Think of some constructive critisism before you start copy-pasting each other's hate-comments.

robinstam
Activity Score 215
Miami Ad School
iT-iS-i's picture

Well sorry their matey, but no constructive criticism can save this. Effective constructive criticism, would honestly be to tell you to move onto something else...

iT-iS-i, like an upside down ! mark.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

robinstam's picture

Don't be sorry. I don't feel personally offended, but I just think a lot of people on this website can do better than just throwing mud. Daniel in the next comment understood that very well and seems to me somebody you can take seriously. But I think it's interesting to read the comments because this campaign is by far the most controversial that I have. When I showed this work at agencies in New York they either loved it or hated it. There's no in between. The fact that the rating is now on a '5' proves that. I keep it in my portfolio for the simple reason that I personally like it. Yes I'm taking a risk, but if you know my other work you'll see I can take that risk ;-)

robinstam
Activity Score 215
Miami Ad School
daniel ieraci's picture

There's an awful lot of guns in this piece. And Ron Jeremy? Somehow don't think you want to put that into an ad for children's toys.

However, I can understand the thinking behind the ad though and there is definately something nice about having an endless amount of possibilities from such limited lego pieces. Keep at it robinstam and I'm sure you'll only get better with time (we were all students at some point) ;)

daniel ieraci
Activity Score 333
Art Director
picky2's picture

I think the copy shouldn't say directly what it is. Instead of dog you can write WRAF WRAF etc. Maybe that tickles your fantasy more.. and since this idea is about fantasy..but I dont now how it will work for the robot (bliep bliep??) , plane ready for take off, etc. But still this campaign is only nice, not controversial.MM, difficult. Oh well, just tried to make a good comment.

picky2
Activity Score 280
Copywriter
Eric Pires's picture

I like it. This is Lego: a couple of bricks and then it is up to your imagination and creativity. I don't see any major issue about this ad, some here should cool down.

Eric Pires
Activity Score 6
davegregory's picture

I aint great no but it aint aawwwffful. Although doesn't it kind of open it up to other toys brands to say they're more fun? Also shouldn't they have maybe bought 3bricks.com off the defunct band that currently reside at said URL??

davegregory
Activity Score 42
Senior Creative at this place here
davegregory's picture

oop, sorry dude. Just saw the comments that it's a student piece...no wonder 3bricks.com isn't bought! my bad!

davegregory
Activity Score 42
Senior Creative at this place here
Texter's picture

ahhh... sumun build things from Lego.

... ahh many things.

then made an ad.

where´s the idea?

_________________________
it´s been done, already.

Texter
Activity Score 35
Copywriter |

_________________________
it´s been done, already.

andrekaze's picture

ARt direction...copied from dynamo washing

http://adsoftheworld.com/media/print/dynamo_washing_detergent_changing...

sorry guys

andrekaze
Activity Score 97
bakamono's picture

So they pioneered this concept ? You guys are so freaking bitter.

The has something.

bakamono
Activity Score 1002

because therefore it is

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