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Highest Rated

damnAD's picture

Wooow these are great... A different way of Lego imagination.
I like the art direction and typo very much.

damnAD
Activity Score 44
copywriter
Guest's picture

This campaign makes more sense to me than the previous FAKE CAMPAIGN.

Guest
Guest's picture

Great! never thought of this direction for Lego.

Guest
Guest's picture

F*%* its a nice one!

Guest
damnAD's picture

Wooow these are great... A different way of Lego imagination.
I like the art direction and typo very much.

damnAD
Activity Score 44
copywriter
Guest's picture

yeah the typo is great. such blatantly fake comments for a stupid campaign

Guest
damnAD's picture

Wooow these are great... A different way of Lego imagination.
I like the art direction and typo very much.

damnAD
Activity Score 44
copywriter
damnAD's picture

The "deserved" rating is 10/10.

damnAD
Activity Score 44
copywriter
TRICKY's picture

didnt get it can anyone explain

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

looks like an art director too me.

Guest
Favete's picture

HahahHahhAHAHAH

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

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Change it, change it now coz they will tomorrow.

Guest's picture

Nice!nice!nice yet!

Guest
nayel's picture

perfect message

nayel
Activity Score 34
Nayel Adv
Vamos's picture

What a terrible ad..

Don't tell my mother I work in an advertising agency; she thinks I play piano in a whorehouse.

Vamos
Activity Score 5
Leo Burnett |

----------------------------------------------------------------------------------------------
Don't tell my mother I work in an advertising agency; she thinks I play piano in a whorehouse.

Guest's picture

I love it!!!

Guest
Guest's picture

CANNES GRAND PRIX!!!!!!!

Guest
ORISHAS76's picture

Creo que funciona más: Los niños no deberían salir a la calle.

ORISHAS76
Activity Score 344
Pedestrian's picture

It's like Legos meets "Law and Order"

...which is exactly where I think the Legos brand needs to go.

Pedestrian
Activity Score 492
Guest's picture

Obviously the creatives are writing all these positive comments.

Which DDB are you from?

Guest
izmild's picture

I don't like! Lego is not for this kind of ad. Good copy but not the visual...

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

NicholeP's picture

what is it to like here? come on, you guys!

NicholeP
Activity Score 115
Guest's picture

bad bad bad

Guest
GSR's picture

I like it !

GSR
Activity Score 38
Art Director at Pratisaad Communications Pvt. Ltd.
Guest's picture

Sorry I think it doesn't sell the product. This could be applied to Barbie, Gameboy or anything else.
Is it a conspiracy? Did your friends voted for you?

Guest
Guest's picture

this is what judges will have to do if they're going to award this piece of trash

Guest
manu adithya's picture

nice ad

manu adithya
Activity Score 82
Guest's picture

My friend O is brilliant

Guest
Guest's picture

man these are so edgy give this guy an Edgie

Guest
Guest's picture

visually n conceptually very strong....
love it!

Guest
Guest's picture

Stolen idea from Flickr.

Guest
Guest's picture

love it!

ed

Guest
Guest's picture

merveilleux

Guest
Guest's picture

I understand where they were going, and I love the copy writing... but really?

It took me awhile to see that the blur was actually lego blocks, as the image struck me as just wrong for a lego advertisement. I don't think the concept is actually that strong, lego is about imagination, and this really doesn't sell it. Being edgy is pretty easy when working with kids toys, there is no imagination about taking a few edgy pictures and putting lego blocks over them.

After there has been so many amazing lego ads, these ones don't measure up.

Guest
Guest's picture

these ads suck...
as much as we want to get wrapped up in being adult kids...
legos are for actual kids

sometimes because you can doesn't mean you should

even the copywriting is lack luster
"kids shouldn't watch too much tv" rolls off the tongue like river rocks

Guest
Guest's picture

A horrible direction for the Lego brand. Fun, imagination, clever, play—all lost here. Not really a good idea to sell the strength of Legos by showing what it MIGHT prevent. The claim the ads are making are weak/irrelevant. I would have shot this brief down in a second.

Guest
antoniobac's picture

cool... but fake

antoniobac
Activity Score 192
PUCP
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