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Brain Stimulator

Agency Network: 
Published/Aired: 
September 2007
Lego Print Ad -  Brain Stimulator

Description

Print advertisement created by Fabrika, Czechia for Lego, within the category: Gaming.

Caption

The world's only legal brain stimulator. Lego

Advertising Agency: Fabrika, Czech Republic
Creative Director: Jiri Langpaul
Art Director: Ivo Dykast
Copywriter: Martina Mackovicova
Illustrator: Marcel Brna
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smudge23's picture

If this is to suggest Lego makes kids cleverer, the least you could have done is put the apostrophe the right way round.

smudge23
Activity Score 171
Copywriter
akharwatkar's picture

Wow! No one was reminded of THE ECONOMIST ad? Here it is http://adsoftheworld.com/media/ambient/the_economist_mouse_pad

akharwatkar
Activity Score 79
Copywriter
prozac_republic's picture

i've heard stories from this CD...

really bad stories.

prozac_republic
Activity Score 196
Art Director |

добро пожаловать и наслаждается!
The Prozac Republic®

ivan's picture

From this CD or about this CD? Big difference.

ivan
Creative Director at Ads of the World
prozac_republic's picture

actually, both....

prozac_republic
Activity Score 196
Art Director |

добро пожаловать и наслаждается!
The Prozac Republic®

quicho's picture

do you even know what you're talking about?? you sound like a pompous-assed cockalorum..

quicho
prozac_republic's picture

i sound pompous by saying i heard bad stories from the guy?

you sound related to the guy.

and, yes i know what i'm talking about. i've worked with him.

prozac_republic
Activity Score 196
Art Director |

добро пожаловать и наслаждается!
The Prozac Republic®

Guest's picture

dude, your name is Prozac Republic, for Chrissakes!
I'm sure you've heard many bad stories. Really bad stories.
Most of them from the voices in your head.
You moron.

Guest
prozac_republic's picture

and you obviously know me.

prozac_republic
Activity Score 196
Art Director |

добро пожаловать и наслаждается!
The Prozac Republic®

Guest's picture

everyone either knows you or is related to this CD.
we're all trying to bring you down, we're all part of a biiiiiig conspiracy against you.

Guest
prozac_republic's picture

hahaha

cool. bring it on.

prozac_republic
Activity Score 196
Art Director |

добро пожаловать и наслаждается!
The Prozac Republic®

Mecajet's picture

The problem with this ad is that it's a complete lie.

Mecajet
Activity Score 116
Copywriter
TRICKY's picture

too serious for lego account my god once lego was colorfull it looks like an Audi ad

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

nah...'s picture

could be also a good headline for "the economist"...

nah...
volumen's picture

i agree with one very important objective for me - a statement's not truth. i miss colors in case of Lego and pay next lesson to a designer to know that an apostrophe is used wrong.

volumen
Activity Score 330
Graphic Designer
Ken's picture

no it's not (the apostophie)

Ken
Blahg's picture

Advertising that lies is pathetic.

Blahg
Activity Score 616
Copywriter
Alessandro Boggiano's picture

Sad.

Alessandro Boggiano
Activity Score 107
Art Director at University: Political science |

Alessandro

Steve LaLonde's picture

If a lego is the worlds only legal brain stimulator, I'm Gerry Graf.

Steve LaLonde
pabloaotw's picture

I'm sorry to disagree with everybody here, but I think this ad is good an it works. What is the problem with the colors? This ad is talking to parents, not to children.
It's a good way to talk about one of the benefits of the product.
Maybe it would be better to say "the best" instead of "the only legal".
And before someone ask, I have a lot of friends, but none of them are into the creatives.

pabloaotw
Activity Score 235
Art Director
Guest's picture

off brand

Guest
everartz's picture

i thought this is a design for a book cover!

everartz
Activity Score 7613
Art Director |

| everartz |

Unmotivated Genius's picture

what about nicotine?

---------------------------------------------
~insert dramatic advertising/life quote here~

Unmotivated Genius
Activity Score 100
Art Director
[not interested]'s picture

This ad would be much at home at the bottom half of a magazine page... err possibly a health magazine.
The Lego looks a little bit like tablets packaging (without the box), oh and make sure the aprostophe is turned the RIGHT SIDE UP, please.

Anyways... not bad.

[not interested]
Guest's picture

I would have put the Lego piece in colour (more stimulating) if the ad was run in colour? And seriously who cares that the apostrophe is the wrong way around, whatever happened to creative licence or is this a literature site, I forget! It’s not to say that I like the piece in particular but I also don’t not like it. I just feel that some of the comments are mundane, and turning the apostrophe around isn’t going to all of a sudden make it a ground breaking piece of graphic communication. As one of my colleagues likes to say “It’s very nice, but also very boring”!

M C Harvey

Guest
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