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Belvedere

Campaign
Agency Network: 
Published/Aired: 
December 2007

Description

Print advertisement created by Jung von Matt, Germany for Lego, within the category: Gaming.

Caption

Create the impossible.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Creative Directors: Daniel Frericks, Thimoteus Wagner, Götz Ulmer
Art Directors: Damjan Pita, Alexander Muesgens
Copywriter: Mathias Müller
Account Manager: Katharina Schablitzki
3DModelling: Soul Pix
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Ag's picture

Good job Escher!!!

Ag
Activity Score 305
Copywriter
LeeHarvey's picture

.......

LeeHarvey
Activity Score 3045
Creative Director
fluffy's picture

I really like these. Good thinking :)

fluffy
Activity Score 236
Copywriter
Olafski001's picture

wonderful great nice amazing goooood

Olafski001
Activity Score 1193
Copywriter |
Killer Kowalski's picture

Buh!

Killer Kowalski
Activity Score 394
Copywriter
jazarah's picture

I don't know what is so super about it.

jazarah
Activity Score 1262
Mr.Abc's picture

C´mon JvM.
Searching Google for Lego-Ideas. Rebuilt it 3D. Put the logo and headline ontop. Finish.
Thats not advertising. Thats not the "great idea". Please use your brain, not google.

Mr.Abc
Activity Score 50
everartz's picture

its a good visual that makes you think its a great concept.. but i see it as a very normal work, nothing super about it
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

gnola's picture

where is the idea?

gnola
Activity Score 35
Art Director
michelangelo_of_ad's picture

Grrrr

"I have no friends, and don't want any." - Michelangelo

michelangelo_of_ad
Activity Score 408

"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec

sold's picture

100% agree with Mr.Abc, everartz and gnola.

sold
Activity Score 3305
Copywriter
Mr.Abc's picture
Mr.Abc
Activity Score 50
hoopla's picture

Just google "Escher" and "Lego". This idea is simply stolen,
like the skyscraper alphabet for Mercedes. How desperate
are these guys at Jungvonmatt to get awards? To publish
an ad like this for some econonomical reason maybe ok.
But it's a shame to write your name for someone elses
work in the credits. Yeah, thats to you Daniel Frericks,
Thimoteus Wagner, Götz Ulmer, Damjan Pita, Alexander
Muesgens, Mathias Müller.

hoopla
Activity Score 56
Copywriter
MLVR's picture

for the mercedes ad you're refering to they've simply used someones typeface. what's wrong with that?

MLVR
Activity Score 13
Art Director
hoopla's picture

I think its much more than a typeface.
The typeface is the whole idea. (Thats
why others picked it up the same way,
like Renault).

hoopla
Activity Score 56
Copywriter
fractalrene's picture

Great. Love this ad for sure, the only thing I would change is the font of the text, everything else is... perfect, specially the tower execution (which was the first work of Escher that I ever saw, long long time ago). Well done!

fractalrene
Activity Score 1504
Copywriter
Totto's picture

hmm.....all i know s that,

Totto
Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

M´AD MAX's picture

SHAME ON YOU

M´AD MAX
Activity Score 195
Copywriter
dr.look's picture

ganz gross.

dr.look
Activity Score 53
cayenne werbeagentur gmbh, düsseldorf
kuckkuck's picture

http://www.andrewlipson.com/escher/belvedere.html

looks like they are 5 jears to late...

kuckkuck
Activity Score 2
illustrator
Mr.Top's picture

This one is even better... no need for photoshop.

Mr.Top
Activity Score 728
Mr.Top's picture

And they call themselves "The Most Creative Agency in the World".
Maybe they copy that title from somewhere too ;)

Mr.Top
Activity Score 728
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