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Checkered paper

Campaign
Agency Network: 
Published/Aired: 
January 2010

Description

Print advertisement created by Euro RSCG, Italy for Legambiente, within the category: Public Interest, NGO.

Caption

Don't waste. Responsible consumption multiplies resources.

Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Erick Loi, Dario Villa
Art Director: Luca Ghilino
Copywriter: Michele Picci
Photographer: LSD
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jackmancer2017's picture

Shouldn't have added that pen, I thought it was an add trying to sell pens. Let me a bit puzzled until I figured it out.

jackmancer2017
michdec's picture

Agreed. You get the idea without the pen being there.

michdec
Activity Score 440
luciacfc's picture

I do believe the pen is necessary in order for one not to believe that the pen lines are actual notebook design lines and not human made lines..

luciacfc
Activity Score 744
esteb's picture

Nonsense,.

esteb
Activity Score 673
art
Don Rapper's picture

shut up

Don Rapper
Activity Score 223
Brain-Art's picture

No

Brain-Art
Activity Score 1101
Graphic Designer
sandhya rao's picture

:( huh...bad

sandhya rao
Activity Score 217
india
rolling.stone's picture

pen was really not needed, otherwise good idea

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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