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Calendar

Agency Network: 
Published/Aired: 
December 2009
Description: 

Print advertisment created by Euro RSCG, Italy for Legambiente, within the category: Public Interest, NGO.

Don't throw away what can be used again: even an old calendar becomes new again every 28 years.
Start the new year with a resolution: recycle.
Please, don't waste this page. Remove it and hang it on your wall.

Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Dario Villa, Erick Loi
Art Director: Luca Ghilino
Copywriter: Michele Picci

Comments (40)

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Highest Rated

Viranica's picture
Viranica
Activity Score 230

hahahhaha smartttt.
but i dont think you need this line "Please, don't waste this page. Remove it and hang it on your wall."
bcuz the copy becomes too much with this less important part. Maybe....

Niqa's picture
Niqa
Activity Score 3

Good idea!

janeliza's picture
janeliza
Activity Score 41

---Nice---

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Awesome idea. Great job.

xcreativity's picture
xcreativity
Activity Score 2374

That's a great concept for an advertising campaign.
I wonder which other kind of things could be used in the same way?!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

tubito's picture
tubito
Activity Score 107

excellent idea!!! nice way to show that recycle is an option

Gualcor's picture
Gualcor
Activity Score 978

At last one more ad that dosn't end in the trash can!

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Hibon's picture
Hibon
Activity Score 3734

Excellent or awesome idea i can not not say so.This is a clever boring idea .

Simple ideas are the best !

Filo's picture
Filo
Activity Score 3

Great job guys!

AssassinX's picture
AssassinX
Activity Score 1329

Yeah love this idea. Based on facts and carried out in an interesting way, when most environment protection campaigns are so boring n didactic.

This time Italian creatives did a wonderful job.

TheKid's picture
TheKid
Activity Score 184

nice

hilazon's picture
hilazon
Activity Score 150

brilliant idea

morse's picture
morse
Activity Score 18024

I didn't know, really nice idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

raghavendra's picture
raghavendra
Activity Score 232

nice thought as far as the recycling goes, but practically not happening

CopyRight's picture
CopyRight
Activity Score 713

good work

maxcomuni2's picture
maxcomuni2
Activity Score 61
Mandark's picture
Mandark
Activity Score 403

that is recycling at its most extreme. u have to be a clusterer..to have a '82 calendar in the house. still...it does express an idea.

"U think it's perfect?! Press delete and start again!"

Brain-Art's picture
Brain-Art
Activity Score 1101

Good

cruzialx's picture
cruzialx
Activity Score 194

excellent

kagzmainah's picture
kagzmainah
Activity Score 631

•clap clap clap•

Dzsoi's picture
Dzsoi
Activity Score 8532

I agree that practically noone has a calendar from 1982, so it just doesn't work.
Still, interesting and gives back the attitude of recycling in an almost funnny way.

sold's picture
sold
Activity Score 3305

this is a rare work from italy: good!

WillyLatasa's picture
WillyLatasa
Activity Score 616

Great! Didnt know that fact!

"Bright ideas bring better results"

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

Great insight, Gtreat execution. I

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

Great insight, Gtreat execution. I

Viranica's picture
Viranica
Activity Score 230

hahahhaha smartttt.
but i dont think you need this line "Please, don't waste this page. Remove it and hang it on your wall."
bcuz the copy becomes too much with this less important part. Maybe....

rohit_bharati's picture
rohit_bharati
Activity Score 75

smart research.

albonforbes's picture
albonforbes
Activity Score 3

Calendar of my life

tchifi's picture
tchifi
Activity Score 164

different... but oh so yaaaawn...

theshekhar's picture
theshekhar
Activity Score 20

Congratulation team. Nice to see a work like this.
I think those who like this work will like another post. Here is the link
http://adsoftheworld.com/forum/exhibition/calendar_2015
I will love comments from u. this calendar was done at 2009
thanks

ThatGuyDesigns's picture
ThatGuyDesigns
Activity Score 2

Good idea, though requires you to have an unused calendar from 1982. Likely, if you had one it has Knight Rider on it and it's a collectible waiting to go on eBay.

Appolonia's picture
Appolonia
Activity Score 298

amazing...amazing..its a very different idea

faiziart's picture
faiziart
Activity Score 54

great work of great team!

second_creator's picture
second_creator
Activity Score 754

liked it

copywriter

bobby666's picture
bobby666
Activity Score 1460

great insight. great research. well connected with the theme. RECYCLE. And I am sure people are ready to recycle this idea for their brands or maybe started searching for things which they can use to recreate an ad on the same lines. Happy hunting everyone.

djvues's picture
djvues
Activity Score 5

sorry. have been done. at least twice. here is one link.

http://2008.liaawards.com/2005finalists/winners/design/5.shtml

makelogobigger's picture
makelogobigger
Activity Score 470

great insight... dude. how many years of calenders did you go thru for this? nice one!

volerevolare07's picture
volerevolare07
Activity Score 26

its an important concept...

vidya.shankaran's picture
vidya.shankaran
Activity Score 724

Woow!!!

ek kanya's picture
ek kanya
Activity Score 814

stupid. how much energy will be lost in saving old calendars for 28 years?

am an advertising junkie | read my flog at http://www.desicreative.com/forum

dee_art-o's picture
dee_art-o
Activity Score 109

really good idea..

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