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Agency Network: 
Published/Aired: 
July 2011

Description

Print advertisement created by Devito/Verdi, United States for Legal Sea Foods, within the category: Food.

Advertising Agency: DeVito/Verdi, New York, USA
Creative Director: Sal DeVito
Art Directors: Manny Santos, Eric Schutte
Copywriter: Barry Flanik
Producer: John Doepp
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CuriousPencil's picture

I suppose it's meant to be funny, is it?

Is it?

CuriousPencil
Activity Score 4225
Copywriter
morse's picture

I think it's funny and surely communicates that you get the best of food.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Shawali's picture

Tempus alert!! Abort! Abort!

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

atb2005's picture

Is Barry Flanik the agency's intern? The copy is beyond silly, unless children are the TA.

atb2005
Activity Score 13557
Billoughsby's picture

No, it's not, Curious (saw the conclusion coming from the first sentence), and yes it is, atb (children's bookish, and for why, one person on earth may know).

Billoughsby
Activity Score 5150
Art Director |

That's it.

Boxey's picture

+1

Boxey
Activity Score 8879
Melaleuca In-House
sakshi.89mahajan's picture

its way kiddish !!!

sakshi.89mahajan
Activity Score 88
Graphic Designer at Art Trainee at Bates 141
ace85le's picture

It's not working at all. Funny??? No way. More of teaching children animal cruelty by shattering their hopes & dreams lolz.

Total fail.

ace85le
Activity Score 3935
Marketing Manager |

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kleenex's picture

Yes I do think it is kiddish, but I like the idea though.

kleenex
Activity Score 51801
Web Designer/Developer
ThisGuy's picture

Is that Papyrus? Icky.

ThisGuy
Activity Score 12
Copywriter at Razorfish, Portfolio Center
Rotzgoht's picture

It's a shame these stories seem derivative. I gotta admit, I liked the salmon story. That one had the best ending. It somehow avoided the dream-crushing cruelty perceived by some readers, and definitely focused on the "best" and "fresh" aspect perceived by others.

It almost seems like they wrote that salmon Ad first; the other two, not nearly as well written. Oh well.

Rotzgoht
Activity Score 186
dean viii's picture

This is like student work.

dean viii
Activity Score 1686
Creative Director
velle's picture

i like it but personification of my favourite seafood makes me feel emphathy for them which is making me think ill be a better human being if i were vegetarian. >.<
enjoyed this anyway!

velle
Activity Score 1550
Copywriter
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