Agency Network: 
July 2011

Print advertisment created by Devito/Verdi, United States for Legal Sea Foods, within the category: Food.

Advertising Agency: DeVito/Verdi, New York, USA
Creative Director: Sal DeVito
Art Directors: Manny Santos, Eric Schutte
Copywriter: Barry Flanik
Producer: John Doepp

Comments (13)

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CuriousPencil's picture
Activity Score 4225

I suppose it's meant to be funny, is it?

Is it?

morse's picture
Activity Score 18024

I think it's funny and surely communicates that you get the best of food.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Shawali's picture
Activity Score 8442

Tempus alert!! Abort! Abort!

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

atb2005's picture
Activity Score 13557

Is Barry Flanik the agency's intern? The copy is beyond silly, unless children are the TA.

Billoughsby's picture
Activity Score 5144

No, it's not, Curious (saw the conclusion coming from the first sentence), and yes it is, atb (children's bookish, and for why, one person on earth may know).

That's it.

Boxey's picture
Activity Score 8879


sakshi.89mahajan's picture
Activity Score 88

its way kiddish !!!

ace85le's picture
Activity Score 3935

It's not working at all. Funny??? No way. More of teaching children animal cruelty by shattering their hopes & dreams lolz.

Total fail.


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kleenex's picture
Activity Score 50118

Yes I do think it is kiddish, but I like the idea though.

ThisGuy's picture
Activity Score 12

Is that Papyrus? Icky.

Rotzgoht's picture
Activity Score 186

It's a shame these stories seem derivative. I gotta admit, I liked the salmon story. That one had the best ending. It somehow avoided the dream-crushing cruelty perceived by some readers, and definitely focused on the "best" and "fresh" aspect perceived by others.

It almost seems like they wrote that salmon Ad first; the other two, not nearly as well written. Oh well.

dean viii's picture
dean viii
Activity Score 1686

This is like student work.

velle's picture
Activity Score 1550

i like it but personification of my favourite seafood makes me feel emphathy for them which is making me think ill be a better human being if i were vegetarian. >.<
enjoyed this anyway!