Agency Network: 
May 2008

Print advertisment created by Ogilvy, Reunion for L'effet pei, within the category: Fashion.

The original gecko

Advertising Agency: Luvi Ogilvy, France, Reunion Island
Creative Director / Art Director / Copywriter: Philippe Amsallem
Photographer: Le Studio

Comments (20)

Log in or register to post comments
SeanMartin's picture

Y'know, if you're gonna go for a Photoshop illusion, go all the way or go home.

Where's the shadowing under the lock?

Where's the shadowing *on* the lock?

Why not use the shirt button hole right underneath?

Guest commenter's picture
Guest commenter


snolet's picture
Activity Score 104

Idea = OK
Photoshop = NO

By the way, where's the keyhole? It's for the concept? We cannot unlock it? The guy will wear that same shirt forever! Hummmm...

Guest commenter's picture
Guest commenter

really bad photoshop. where's the shadow ????

STRTLRS's picture
Activity Score 1601

Where's the keyhole!!!

I think, therefore... yeah.

Guest commenter's picture
Guest commenter

Yeh! you'r rightlook. and the neck looks weird.

picopalqlea's picture
Activity Score 999

hehehe.... what happened to his ears? they look so small... it's funny.

Fontanero's picture
Activity Score 24

where is the hole in the padlock for the key?

luispiter's picture
Activity Score 2756
Hibon's picture
Activity Score 3734

This could be much better, i agree with all the " photoshop" specialist's, but let's stuck to the most important thing on a ad >>>the IDEA! and this is good.

Simple ideas are the best !

SeanMartin's picture

The IDEA could be wonderful as all hell, but if the EXECUTION fails it, then what's the point? That's like saying, "Hey, I should play at Carnegie Hall!" all the while forgetting that, gee, I cant play the piano.

Rookieoftheyear's picture
Activity Score 38

I'm sorry what's the idea here?

hard_core's picture
Activity Score 146

I'm sorry but I don't get the idea. There is a lock on the shirt with a gecko okaaaaaaaay?

singye's picture
Activity Score 180

the lock goes through the skin and the shirt button hole and locks, the idea is you don't get to take the shirt off (i think)

Wyvie's picture
Activity Score 76

I'm afarid I don't get the lock thing either. For the woman, I thought perhaps it was locked on to a nipple ring or something, except that it was oddly placed for that.

Why on earth there's a relatively badly drawn lock dangling (with no weight) from his button hole, I have no idea. If it locked the front together, then sure, I could get that. But as it is? Right over my head. Anyone care to explain it?

Hibon's picture
Activity Score 3734 your minds lads. The idea is related to the original belongs only to him (lock it up), i will also lock up my comments on this ad. NEXT !!!

Simple ideas are the best !

Guest commenter's picture
Guest commenter

i agree about the photoshop and the idea and i also say it is disgusting............YUCK!!!!

Guest commenter's picture
Guest commenter

Miserable photoshop work. Coulda' been a strong visual though.

Guest's picture


Hibon's picture
Activity Score 3734

Just received a email today from adsoftheworld to see this stupid comment from a stupid guest.WTF ?

Simple ideas are the best !