Agency Network: 
April 2010

Leeds Counselling is an organisation that specialises in the treatment of mental health issues using Talking Therapy. They asked us to produce press and posters to publicise the service they offer and to get people to visit their website. The individual lines that go to make up the portraits are genuine quotes from clients in counselling sessions. There are twenty quotes in total, repeated ad infinitum in an attempt to capture the turmoil of an unquiet mind. And the headlines gently but firmly urge those with issues to open up.

Print advertisment created by McCann, United Kingdom for Leeds Counselling, within the category: Professional Services.

Say what's on your mind.
Come and talk to one of our skilled counsellors.

Advertising Agency: McCann Erickson, Manchester, UK
Executive Creative Director: Dave Price
Art Director: Richard Irving
Copywriter: Gerard Edmondson
Photographer: Steve Deer
Typographers: Jamie Axford, Richard Irving
Designer: Ryan Alexander

Comments (10)

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luispiter's picture
Activity Score 2756

art director is increible.. the idea...i dont like

Tommy G.'s picture
Tommy G.
Activity Score 897

Fantastic render. The black background is bit weak though.

thumbs up...

Mickrock's picture
Activity Score 53

Bravo! Brilliant concept and execution.
Hopefully these are in bus shelters where boredom ensues and minds tend to 'think inward'.
The black and white imagery is strong. From afar this would grab ones attention, up close curiosity would draw you into the quotes.
Would engage the troubled individual or someone close to them.
Kudos for an elegant way to translate a tough issue without being graphic in execution.

raavigeorgian's picture
Activity Score 2444

brilliant art direction...bravo

Mulyanto's picture
Activity Score 46

Good art

rajesh_keyaar's picture
Activity Score 236


Dzsoi's picture
Activity Score 8532

Head out of words. I won't count how many times...

Tofurky's picture
Activity Score 10

A sense of calm for a troubling issue. Very elegant.

Adaddicted's picture
Activity Score 3435

absolutely brilliant job!


Guest's picture

I was wondering how one did that. Was it PS?