Ledo Print Advert By Bruketa & Zinic: Snowtrees

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Agency Network:

Bruketa & Zinic

Published/Aired:

August 2009

Posted:

August 06, 2009

Tags

Print Croatia Food Ledo Bruketa & Zinic

Description

Print advertisement created by Bruketa & Zinic, Croatia for Ledo, within the category: Food.

Caption

Fresh vegetables, throughout the year.

Credits

Advertising Agency: Bruketa&Zinic OM, Croatia

Creative Directors: Davor Bruketa, Nikola Zinic

Art Director, Designer: Nives Teskera

Photographer: Petar Pavesic

Account Manager: Danijela Delic

Aug 06, 2009 - 23:47

Not bad.

Vincent.Lu

Activity Score 8

Aug 07, 2009 - 0:35

not good

Guest

Aug 07, 2009 - 0:57

not bad + not good = nothing

Peterrr

Activity Score 108

Aug 07, 2009 - 2:25

great argument guys.
keep going.

tirthomitro

Activity Score 2758

Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Aug 07, 2009 - 2:30

More frozen than fresh. That's not good enough.

Dev Kumar

Activity Score 834

Copywriter at Mumbai

Aug 07, 2009 - 2:38

'Evergreen' mean anything? Green vegetables would work just as well. A little thinking goes a looooong way...

CurryJ

Activity Score 953

Copywriter |

================================================
I think; therefore I am

Aug 07, 2009 - 2:57

copy does not match with artdirection....and this vegetables does no look tasteful at all..

matushacker

Activity Score 45

Aug 07, 2009 - 3:25

Not fresh

alexander_bickov

Activity Score 3279

Creative Director |

Design and development agency | Short URL management tool

Aug 07, 2009 - 4:15

Godlooking ad, nice concept, but... fresh or frozen?

Arkadiusz

Activity Score 1275

Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Aug 11, 2009 - 15:02

I'm with you on that. I love the graphic. It's really eye-catching, but doesn't convey "fresh" as much as it does "frozen".

dearabby

Activity Score 106

Graphic Designer |

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

Aug 07, 2009 - 5:14

to show freshness on vegetables, try to find somthing different

Oussama Black Knight

Activity Score 98

Casablanca |

Inspiration exists, but it has to find us working

Aug 07, 2009 - 9:47

maybe if the freshness was popping from the frozen it might make more sense. but here all i sse is "frozen veggies"

dave.swanson

Activity Score 127

Ringling College of Art and Design

Aug 07, 2009 - 11:10

Yep, I'm with dave.swanson. I wasn't certain what the concept was. It comes off as frozen snowy cauliflower... not so sure that cauliflower grows in the snow, that I want to eat frozen cauliflower (which sucks), or that this conveys fresh by any means. It's pretty, but what does it sell?

Guest

Aug 07, 2009 - 11:39

i agree the idea's there in the copy but with all respect the art doesnt really sync

frozen veggies throughout the year, is that really "freshness" ?

Activity Score 354

Creative Director

Aug 07, 2009 - 13:06

Me gusta la direccion de arte, es interesante. Pero hay algo que no me cuadra con en el copy. Me da frio comerme esos arbolitos, jeje.

bayron1989

Aug 08, 2009 - 18:06

i dont think so...they are more like plastic injeted vegetables....nothing to do with the fresh green concept.

Guest