Agency Network: 
August 2009
Ledo Print Ad -  Snowtrees


Print advertisement created by Bruketa & Zinic, Croatia for Ledo, within the category: Food.


Fresh vegetables, throughout the year.

Advertising Agency: Bruketa&Zinic OM, Croatia
Creative Directors: Davor Bruketa, Nikola Zinic
Art Director, Designer: Nives Teskera
Photographer: Petar Pavesic
Account Manager: Danijela Delic
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Vincent.Lu's picture

Not bad.

Activity Score 8
Guest's picture

not good

Peterrr's picture

not bad + not good = nothing

Activity Score 108
tirthomitro's picture

great argument guys.
keep going.

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Dev Kumar's picture

More frozen than fresh. That's not good enough.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
CurryJ's picture

'Evergreen' mean anything? Green vegetables would work just as well. A little thinking goes a looooong way...

Activity Score 953
Copywriter |

I think; therefore I am

matushacker's picture

copy does not match with artdirection....and this vegetables does no look tasteful at all..

Activity Score 45
alexander_bickov's picture

Not fresh

Activity Score 3279
Arkadiusz's picture

Godlooking ad, nice concept, but... fresh or frozen?

Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

dearabby's picture

I'm with you on that. I love the graphic. It's really eye-catching, but doesn't convey "fresh" as much as it does "frozen".

Activity Score 106
Graphic Designer |

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

Oussama Black Knight's picture

to show freshness on vegetables, try to find somthing different

Oussama Black Knight
Activity Score 98
Casablanca |

Inspiration exists, but it has to find us working

dave.swanson's picture

maybe if the freshness was popping from the frozen it might make more sense. but here all i sse is "frozen veggies"

Activity Score 127
Ringling College of Art and Design
Guest's picture

Yep, I'm with dave.swanson. I wasn't certain what the concept was. It comes off as frozen snowy cauliflower... not so sure that cauliflower grows in the snow, that I want to eat frozen cauliflower (which sucks), or that this conveys fresh by any means. It's pretty, but what does it sell?

cp's picture

i agree the idea's there in the copy but with all respect the art doesnt really sync

frozen veggies throughout the year, is that really "freshness" ?

Activity Score 354
Creative Director
bayron1989's picture

Me gusta la direccion de arte, es interesante. Pero hay algo que no me cuadra con en el copy. Me da frio comerme esos arbolitos, jeje.

Guest's picture

i dont think so...they are more like plastic injeted vegetables....nothing to do with the fresh green concept.

Guest's picture


Guest's picture

good job

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