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Nails

Campaign
Agency Network: 
Published/Aired: 
January 2009
Lect Up Print Ad -  Nails

Also From This Campaign 2

Description

Print advertisement created by Grey, France for Lect Up, within the category: Personal Accessories.

Caption

Improve your vision.

Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Director / Art Director: Jérôme Gonfond
Photographer: Ilario & Magali
Retoucher: La souris sur le gâteau
Copywriter: Yannick Savioz
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izmild's picture

Good concept. But the image a little bit horrified me.

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

Guest's picture

Gran dirección de arte.
El concepto es bastante sencillo, pero funciona.

http://javoramirez.wordpress.com/

Guest
Ahasan's picture

nice, like the idea and execution...

Ahasan
Activity Score 32
Advertising & Sales Promotion
Guest's picture

concept is too good, execution also

Guest
TRICKY's picture

big foot has a wife

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

everartz's picture

LOL!!!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

This is not "bigger the logo" but "find the logo". Funny ad but i have a feeling that i have seen something similar in adsoftheworld already ?

Guest
Guest's picture

i think you're referring to the "WONDERBRA" ads showing young men of average built showing their huge, out-of-proportion (similar to the foot of the woman shown up there in the ad) hands.
but unlike a lift this idea is a direct inspiration from the WONDERBRA ads. a good idea applied after adapting it to another category/product becomes a good idea. at least, that's what i think. not that anyone has to agree.

Guest
Guest's picture

I agree with you. I just had the feeling...."you gave me the answer" tks

Guest
Guest's picture

I totally agree with the last comentarie. Everything, every creation is inspired by others, and even the most "original" idea, is inspire to another creations. I love the idea, and I bet that sell lenses

Guest
Ramezani's picture
Ramezani
Activity Score 315
Art Director at Art Director
Guest's picture
Guest
Ramezani's picture

The Visual isn´t new.
but i like the idea.
not the execution.
i think the perspective is false...
would be much better, if you think on your hands.

Ramezani
Activity Score 315
Art Director at Art Director
Guest's picture
Guest
tuverdad's picture

muy bueno

tuverdad
Activity Score 22
casa grande
Guest's picture

reflection in the mirror looks wrong

Guest
Grrrr's picture

Yes it is, yes it is, oh yes it is, yeah!

Grrrr
Activity Score 1961
Illustrator
rodro's picture

Ok, this is good, but Ivan, whyTF it is in Automotive ???

rodro
Activity Score 47
JWT
ivan's picture

Thanks:)

ivan
Creative Director at Ads of the World
NASEERov's picture

I like the concept and the execution, although the foot looks creepy a littel bit...
But still this kind of ad that would stop me

NASEERov
Activity Score 30
Photographer at eng & caricature artist & graphic designer & photographer |

WE REACH THE SKY

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