Comments (21)

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Desi's picture
Activity Score 1042

Amazing, kudos, wow....

ChuckNorris's picture
Activity Score 834


LAZ's picture
Activity Score 288

bring on the animalrights-people :)

but, nicely done.


popdistortion's picture
Activity Score 1592

Again... are these sofas made from leather from African animals? Or is 'genuine' leather only limited to that part of the world? Bit weird. Like the art direction but simply can't agree with the idea behind it.

wgeddes's picture
Activity Score 298

same ad three times, how come nobody seems to notice these days?

Linqianli's picture
Activity Score 14

This ad is a first thought. Lemme print this out so I can put it on the ground and take a dump on it.

ChuckNorris's picture
Activity Score 834


Pila's picture
Activity Score 177

Superb art direction. Bravo


ripster's picture
Activity Score 152

almost everyone is praising this campaign. But may i ask, why? Common the eyecandy is not that strong.

It's not looking bad at all, however a good ad today is not just made of nice visuals. I don't get the idea completed on these 3. I think i can grab the thought of the creator, but something is wrong with that one.

Honestly, it misses pure relevance. Be it elephants, hippos, armadillo, crocodiles or lions. Sofas or leather are not ripped from them. The leather of these animals will be original, but what else?

Wachting these ads, you might think it's a special promotion for sofas, even when it is a symbol of home living.

Be it my guts, balls or brain, i have the feeling, i've already seen sth similiar more than one time before.

act's picture
Activity Score 535

This campaign tells me that these sofas are weather proof. Thats all.

gluebrand's picture
Activity Score 119

That is very sad. I feel for you.

qiongyong2233's picture
Activity Score 34

i think it is a ads of the commonweal

alaa1515's picture
Activity Score 2

Wrong play ad.

Nice art direction

Bad Idia because i cant get why use a real background he could use any other thing to convay his message

gluebrand's picture
Activity Score 119

I don't know what most of you are so salty about. These ads are stunning! Granted, it's repeated thrice (happens all the time), but the initial Idea is still fire! I wish I'd thought of it.

ripster's picture
Activity Score 152

why is the initial idea fire? i have not yet seen arguements for the stunning statements ;)

Belka's picture
Activity Score 6


sanjukappil's picture
Activity Score 14


picturejockey's picture
Activity Score 658

I don't know if this is so good in selling the product as it is telling me that the animals in the wild were killed to be converted to a couch in your living room.

mostlatest's picture
Activity Score 38

Picturejockey is right there. Do not take the sofas out of their natural habitat.

get_tune_with_me's picture
Activity Score 66

seems like animals here were skin out and made it into sofa (obiviously it ill be geniune leather). But good art direction!!

sold's picture
Activity Score 3305

interesting concept, but i feel a little guilty of death animals... just for a sofa?
sell well does not mean sell whatever the price.