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Vaccine Against Cancer

Agency Network: 
Published/Aired: 
February 2010

Description

Print advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.

Advertising Agency: Y&R Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriters: Flavio Pantigoso, José Miguel Rivera, Daniel de León
Art Directors: Christian Sánchez, Erick Galván
Agency Producer: Patricia de la Cuba
Assistant Producer: Andrea del Valle
Account Director: Eduardo Grisolle
Account Supervisors: Mariella Vélez, Carla Wilson
Client Approval: José Méndez, Erika Young
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Kateter's picture

this is strong!

great campaign.

Kateter
Activity Score 2029
Copywriter
pez's picture

The idea of selling the product in drugstores to increase fundraising is real real big!!
congratulations and respect for Peru!

pez
Activity Score 1804
Creative Director
bubblestheclownfish's picture

Agreed pez - really complete campaign, and an interesting approach with the in-store idea. Only reservation is it promises a lot as a vaccine - It promises a cure. A small point considering the amount of thought and awareness-generation.

bubblestheclownfish
Activity Score 614
Creative Director
Alubia's picture

Congrats, great job.

Alubia
Activity Score 54
Pub
Hibon's picture

Very nice idea..i'm sure the brief was not easy but the result is great.

Hibon
Activity Score 3734

Simple ideas are the best !

brandingworthspreading's picture

It is completly different to the common approach of Cancer.
Most people think of cancer as a deadly sickness, but no one mentions how it can be prevented.
It reduces fear and calls for action. Lovely.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

Madeinmelmac's picture

CHEVERE!

Madeinmelmac
Activity Score 116
Copywriter
monsieurange's picture

Muy buena idea, y hacen que la gente compre publicidad en la farmacia. jj

monsieurange
Activity Score 520
Creative Director
Naddeo's picture

Parabéns Flávio e Tin!
Abrz

Naddeo
Activity Score 71
Art Director
Naddeo's picture

Parabéns Flávio e Tin!
Abrz

Naddeo
Activity Score 71
Art Director
gmint7's picture

good brief

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

daniel_glezmilan's picture

Muy bueeno.
Felicidades.

daniel_glezmilan
Activity Score 284
Copywriter at http://danielglezmilan.blogspot.com/ |

www.danielglezmilan.blogspot.com

kurtberengeiger's picture

Love the overall campaign, disliked the TVC and radio. All-in-all, big congrats to the team.

kurtberengeiger
Activity Score 7323
Copywriter
LeroyChristian's picture

VERY SMARRT!!

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
Karelgp's picture

Buena, aunque nunca la vi.

Karelgp
Activity Score 123
Copywriter at Intégralo BTL
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