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Streets

Campaign
Agency Network: 
Published/Aired: 
January 2013

Description

Print advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.

Caption

Streets are more dangerous at 1. Use plenty of sunscreen from 11 A.M. to 3 P.M. Avoid skin cancer.

Advertising Agency: Y&R, Lima, Peru
Executive Creative Director: Flavio Pantigoso
Copywriters: Daniel De León, Gino Bernabé
Art Director: Edher Espinoza
Head of Art: Christian Sánchez
Agency Producer: Michel Motte
Account Manager: Manuel Ahumada
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eins-eins-null's picture

i love the idea. but the headline should have made clear that it's a.m... no need for a double meaning here, it just confuses.

eins-eins-null
Activity Score 896
Copywriter
emiliete's picture

Estoy de acuerdo, deberíais especificar que se trata de la 1P.M. o poner las 13:00h. Si no, no se sabe a cuál de las dos imágenes os estáis refiriendo.

emiliete
Activity Score 646
Copywriter at WMcCann
fatmusic's picture

I think that's part of the idea, you have to close the circle. That's why you have a warning at the end that makes you realize that streets are more dangerous when the sun is in the sky.

fatmusic
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