Advertisement

Smartphone

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.

Caption

Give your fingers a better use. Examine yourself for testicular cancer.

Advertising Agency: Y&R, Lima, Peru
Executive Creative Director: Christian Sánchez
Creative Director: Jorge Soto
Copywriter: Alex Freundt
Art Director: Charlie Valderrama
Account Director: Manuel Ahumada
Agency Producer: Fiorella Barrantes
Log in or register to post comments
kleenex's picture

I love the concept.

kleenex
Activity Score 51801
Web Designer/Developer
chuckieT's picture

Funny.

chuckieT
Activity Score 680
Creative
karruza's picture

pretty nice but i think its a potential well wasted, how about a text or info in the phone screen, just to give a surprise or "zoom-in" effect

karruza
Activity Score 288
morse's picture

Really great. Congrats!

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kalankji's picture

why not vice verse? breast cancer awareness they insist males to do it.....

kalankji
Activity Score 229
MicheleVirgilio's picture

big up!

MicheleVirgilio
Activity Score 2617
jackblack's picture

Like the concept. Fell down on the execution.

jackblack
Activity Score 2357
Art Director
vlads's picture

Y&R again close eyes. concept and execution. va!

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

Featured Content

Latest Collections

Advertisement