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Skin Cancer, Couple

Campaign
Agency Network: 
Published/Aired: 
April 2010

Description

Print advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.

Caption

Too much sun will ruin a moment.
Protect yourself from excess sun exposure.

Advertising Agency: Y&R Peru
Executive Creative Director: Flavio Pantigoso
Copywriter: Daniel Lobatón
Art Director: Christian Sánchez, Mirko Cuculiza
Agency Producer: Patricia de la Cuba
Photographer: Photo stock
Account Director: Eduardo Grisolle
Account Supervisor: Carla Wilson
Client Approval: José Méndez, Erika Young
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Maddy's picture

i reallly like the whole presentation
good photography

Maddy
Activity Score 54
perromalo's picture

Art direction is good. I don't feel the copy... Could have been more powerfull. We are talking about cancer, and it seems as a good opportunity to go somewhere further.

perromalo
Activity Score 429
Creative Director at Mateo&co
Dadaism's picture

Can try printing on foil paper to have a better "excess sun exposure" effect

Dadaism
Activity Score 161
Darling Design
guru84's picture

Agree on previous comments..
the copy couldn't do justice to the idea..

guru84
Activity Score 91
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