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Joystick

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.

Caption

Give your fingers a better use. Examine yourself for testicular cancer.

Advertising Agency: Y&R, Lima, Peru
Executive Creative Director: Christian Sánchez
Creative Director: Jorge Soto
Copywriter: Alex Freundt
Art Director: Charlie Valderrama
Account Director: Manuel Ahumada
Agency Producer: Fiorella Barrantes
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Highest Rated

advocate's picture

you got the balls guys...but the only problem is the execution something wrong in there..

advocate
Activity Score 268
Art Director at Philippines
liny_77's picture

cool

liny_77
Activity Score 206
Creative Director
MicheleVirgilio's picture

This is the best! Awersome ad

MicheleVirgilio
Activity Score 2617
everartz's picture

i believe its a winner

everartz
Activity Score 7613
Art Director |

| everartz |

vlads's picture

Concept and execution. va! it have to gain a prize ;)

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

advocate's picture

you got the balls guys...but the only problem is the execution something wrong in there..

advocate
Activity Score 268
Art Director at Philippines
penny'sworth's picture

Great idea. I think the headline would read better if it said - Put your fingers to better use' not "Give" your.....

penny'sworth
Activity Score 110
Creative Director
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