Agency Network: 
December 2010

Print advertisment created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.

Your old stuff is now worth a fortune.
Live to be old.
Detect cancer in time.

Advertising Agency: Y&R, Lima, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Jorge Soto, Carlos Banda
Art Directors: Charlie Valderrama, Ken Tokashiki
Agency Producer: Malena Mellado
Planner: Eduardo Grisolle
Account Director: Manuel Ahumada
Executive Account: María Belén Maldonado
Production: Imabri Producciones
Photographer: Alex Freundt
Post Production: Midas Digital
Retoucher: David Vega

Comments (21)

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Highest Rated

Guest's picture

Excelente insight, concepto y ejecución. Lejos de la basura que se ve en internet den gráfica.

jackmancer2017's picture
Activity Score 6992

In my opinion, this is the strongest of the campaign.

ronstr's picture
Activity Score 140

love the artwork, all three of them!

morse's picture
Activity Score 18024

Haha, great! :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

shortafella's picture
Activity Score 1063

and what is the reason I should live longer? to have things that worth lots of money when I am old? come on dudes... this is not a reason to live

Guest's picture

exactly right. The beach execution is the strongest.

Guest's picture

Sense of humor, you old schmuck.

quodavid's picture
Activity Score 734


dani_boi's picture
Activity Score 166

Y&R Lima just keeps getting better and better!

afterbyrne's picture
Activity Score 205

I don't think I fully get it?

Billoughsby's picture
Activity Score 5144

Better than the beach monstrosity.

That's it.

Guest's picture

I don't want to live old.

royschellekens's picture
Activity Score 390

Strongest of the campaign. This ad displays a true benefit. Guess the old schmuck in the beach ad would die for a 24 year old! :-D

Hate advertising? Make better ads.

TiltedChairCreative's picture
Activity Score 513

There's not much copy, but I wish there wasn't any. Really don't like it.

Janae's picture
Activity Score 385

good campaigne, i like the idea behind it.
don't give up, there is so much to live for.

is the old man looking at his son? sorry boy, but it will take a little bit more time before you can inherit my collection.

Guest's picture

So..., what do you sell to us here?! Ok, what to do to detect cancer in time to live to be old? :)
And If my old stuff is "NOW" worth a fortune, I will sell it right NOW

JeffP's picture
Activity Score 810

Rather materialistic approach. If that's what's needed for some to live longer...

Guest's picture

Excelente insight, concepto y ejecución. Lejos de la basura que se ve en internet den gráfica.

Guest's picture

You Americans and Europeans are really mentally fucked-up. This is obviously a campaign that deprecates the old cliches about elders, with a witty sense of humor, very understandable by Latin people. You are loaded with political correctness and bullshit about how to talk about sad things, including cancer. No matter that Santo, an Argentinian agency, is the only that can deliver a campaign like "Kick an Ass" for Diesel, and no surprise your are all caged in a crisis. Stay there.

J. Moriarty's picture
J. Moriarty
Activity Score 16

Merit Award. ONE SHOW. Congratulations!!!!

MidasTouch's picture
Activity Score 1024

I like it!

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

salvarredy's picture
Activity Score 354