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Castaways

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Print advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.

Caption

They save you first.
Live to be old.
Detect cancer in time.

Advertising Agency: Y&R, Lima, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Jorge Soto, Carlos Banda
Art Directors: Charlie Valderrama, Ken Tokashiki
Agency Producer: Malena Mellado
Planner: Eduardo Grisolle
Account Director: Manuel Ahumada
Executive Account: María Belén Maldonado
Production: Imabri Producciones
Photographer: Alex Freundt
Post Production: Midas Digital
Retoucher: David Vega
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Highest Rated

quodavid's picture

funny and great artwork

quodavid
Activity Score 734
jackmancer2017's picture

This is slightly odd, since the young people die in this scene ;p

jackmancer2017
tzuik's picture

They save you first if you're old? Really? Sorry, don't think so.

tzuik
Activity Score 104
SCHIZFLUX's picture

This photo has the quality of painting. I see plenty of artwork like that. Does anyone know how to technically achieve this effect? Is it some sort of photoshop action script? or there is more to this? Thanks

SCHIZFLUX
Activity Score 40
jackmancer2017's picture

I reckon that, to create that visual, about 10 to 20 photos where used. Not some sort of photoshop action script that I know of, just heaps of photoshopping.

jackmancer2017
picopalqlea's picture

agreed, plus probably some CGI too and a lot of hours and plugins. very expensive but great work. congrats to the illustrator would've be nice to show on the credits.

picopalqlea
Activity Score 999
Guest's picture

It's just a lot of work. Each photos are taken separately, they also have the same treatment (levels, curves, hues and some sharpen), even the light is created into photoshop. (basically, the layer is duplicated and they change the levels to highlight the head of the persons, then they blend it or use a mask). The waves of the ocean are a mix of photos, once again they control the levels and use masks to use some parts of it. It's the same technique for every parts : boat, fire, moon, clouds. It's all about blending mode and layer masks.

Guest
SCHIZFLUX's picture

gotcha :)

SCHIZFLUX
Activity Score 40
Guest's picture

Great art direction, and funny concept. But I just don't think this works. I like the one of the records though.

Guest
Guest's picture

Previous two were good, but this one is silly to me.

Guest
quodavid's picture

funny and great artwork

quodavid
Activity Score 734
Guest's picture

owww Reaaallyyyy, I tought it was a real picture, like documentaries. c'mooooonnn people

Guest
Guest's picture

They mean the old thing that was part of the first responders from the 1800's and throughout Victorian times and most of history since then it is something that the training beats into them "Women and Children First". It is called the law of the sea, the world was not always just about the world revolving around "children" whether spoiled or oblivious to the needs of others around them, like the commenter above.

Guest
XQuantum's picture

Well, Ads, in my opinion, are supposed to be 100% clear; totaly perfect.

I don't really think it works how it should, but it's still a nice idea, so...

Good job.

XQuantum
Activity Score 63
Graphic Designer
J. Moriarty's picture

Merit Award. ONE SHOW. Congratulations!!!!

J. Moriarty
Activity Score 16
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