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Beach

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Print advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.

Caption

Nobody wants to steal your partner anymore.
Live to be old.
Detect cancer in time.

Advertising Agency: Y&R, Lima, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Jorge Soto, Carlos Banda
Art Directors: Charlie Valderrama, Ken Tokashiki
Agency Producer: Malena Mellado
Planner: Eduardo Grisolle
Account Director: Manuel Ahumada
Executive Account: María Belén Maldonado
Production: Imabri Producciones
Photographer: Alex Freundt
Post Production: Midas Digital
Retoucher: David Vega
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Highest Rated

Guest's picture

Art work and photo are great, concept seems a bit forced and far from a cancer prevention campaign. Still is fresh and funny. I have a problem mixing such tragic thing such as caner, with a funny ad. I´m not saying it is wrong, though..

Guest
jackmancer2017's picture

Goes on the line:
"Everybody wants to become old but nobody wants to be it"

Solid ad, that definitely works, but it could have been for smoking as well, where it not for the last line in the small copy.

jackmancer2017
Billoughsby's picture

New high in fucking crass. Why not just say "Live to be old and ugly, you losers"?

Or did I miss something?

Billoughsby
Activity Score 5150
Art Director |

That's it.

Guest's picture

WOW! What a simple minded comment.
The joy of life is revealed in your love and living it to the fullest extent, which is the point of this ad.
Rule #1: Think before you speak

Guest
Billoughsby's picture

We agree about love of life, etc.; you just didn't get the gist of my criticism of this shallow, smartass ad, which shows two elderly people threading their way among a bunch of beach bunnies and hunks, and bears the negative headline "Nobody wants to steal your partner anymore." Whoa!

Suggestion: Think about it.

Billoughsby
Activity Score 5150
Art Director |

That's it.

Dzsoi's picture

I am with you. I would like to fight cancer to live long but not after watching this ad... nobody will want to steal my partner... because she will be unattractive. Even if some wise old bean could look at this joke with a self-ironic smile, the target audience is not them.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
quodavid's picture

beautifull

quodavid
Activity Score 734
JeffP's picture

where is that beach?

JeffP
Activity Score 810
Marketing Manager at TomTom
dani_boi's picture

cool.

dani_boi
Activity Score 166
Copywriter at Young & Rubicam Paris |

www.daniellobaton.com

RicardoOliveira1987's picture

Can't quite make up my mind about this one...

RicardoOliveira1987
Activity Score 65
Other at CBSInteractive |

Blog: webfreshquinhas.posterous.com
Twitter: RSPOliveira

Guest's picture

Art work and photo are great, concept seems a bit forced and far from a cancer prevention campaign. Still is fresh and funny. I have a problem mixing such tragic thing such as caner, with a funny ad. I´m not saying it is wrong, though..

Guest
royschellekens's picture

I think he'd die for a hot 24 year old! :-P

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Guest's picture

Nobody wants to steal my partner anymore! what about exchange? ok, don't take mine, can I steal yours :)

Guest
manumartin5's picture

... is it about sun tan and not getting cancer.??

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
J. Moriarty's picture

Merit Award. ONE SHOW. Congratulations!!!!

J. Moriarty
Activity Score 16
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