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Save Christmas, 2

Campaign
Agency Network: 
Published/Aired: 
March 2010

Description

Print advertisement created by JWT, Lebanon for Le Mall, within the category: Retail Services.

Caption

Warm someone's heart
www.savechristmas.me
Le Mall

Advertising Agency: JWT, Beirut, Lebanon
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Highest Rated

Phil Lestino's picture

I wouldn't mind her giving me one

Phil Lestino
Activity Score 1684
thedesignaddict's picture

The idea is just OK, but the art is really fantastic.

thedesignaddict
Activity Score 5403
Art Director at Freelance
razorsharp creative's picture

Commercialism at its finest. Meh. Five out of ten for the art work, otherwise it wouldn't rate more than three. The problem is it doesn't have any emotional impact or connection to why I'd want to go to Le Mall. It pushes the "fantasy" aspect, but then leaves nothing to the imagination. An "Angel" giving a kid a toy. Okay? I shrug my shoulders and flip the page, or walk on past the billboard. Nothing stays with me because the ad doesn't engage me strongly enough for me to hold on to the image or the message. Oh yeah, and what's the "message" again? Who knows? Meh.

razorsharp creative
Activity Score 186

-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com

Adaddicted's picture

its about 'Christmas Exchange'... (check the site)
need to change my mind now!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Phil Lestino's picture

I wouldn't mind her giving me one

Phil Lestino
Activity Score 1684
xcreativity's picture

artwork amazing. the rest.. meh

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Jon-Paul Mountford's picture

artwork not amazing...
perspective focus shadows all, all over the place

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

michelangelo's picture

what artwork? photography or retouching?

michelangelo
Activity Score 660
bad astronaut's picture

yup...art is pretty gimp. The kid and Angel need to look into each other's eyes more....and the idea is pretty straight forward.

bad astronaut
Activity Score 544
Prime83's picture

Cold and consumerist message - sad because it is not even a solid communication. The only positive thing is the art direction.

Prime83
Activity Score 497
Creative Director at Huella Publicidad
®'s picture

brushing is good, perspective is poor. Wings are in face view whereas the angel is standing semi profile view... and in which direction is the kid staring anyways?

®
Activity Score 131
Art Director
jorj's picture

nice concept and artwork. 8.5/10

jorj
Activity Score 638
Art Director at Senior Art Director
ria24's picture

Hi. I wish to inform u about CONCERNED COMMUNICATOR AWARD, which is a social print advertising award (for ad professionals & freelancers only) Prize money is US $ 11,000 and there is no entry fee. Send as many entries (published or unpublished) as u wish by email on cca@epatrika.com.
All u need to do is send ur ad/s based on any social issue- fill an entry form downloadable from www.concernedcommunicatoraward.org
Last date 13th Sept. 2010
I beg ur pardon if the info is not relevant to u.

thanks.
Pragati

ria24
Activity Score 30
Marketing Manager at india
jackmancer2017's picture

Ferrari 250GT!

jackmancer2017
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