Save Christmas, 2

Agency Network: 
March 2010

Print advertisment created by JWT, Lebanon for Le Mall, within the category: Retail Services.

Warm someone's heart
Le Mall

Advertising Agency: JWT, Beirut, Lebanon

Comments (13)

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Highest Rated

Phil Lestino's picture
Phil Lestino
Activity Score 1684

I wouldn't mind her giving me one

thedesignaddict's picture
Activity Score 5403

The idea is just OK, but the art is really fantastic.

razorsharp creative's picture
razorsharp creative
Activity Score 186

Commercialism at its finest. Meh. Five out of ten for the art work, otherwise it wouldn't rate more than three. The problem is it doesn't have any emotional impact or connection to why I'd want to go to Le Mall. It pushes the "fantasy" aspect, but then leaves nothing to the imagination. An "Angel" giving a kid a toy. Okay? I shrug my shoulders and flip the page, or walk on past the billboard. Nothing stays with me because the ad doesn't engage me strongly enough for me to hold on to the image or the message. Oh yeah, and what's the "message" again? Who knows? Meh.

-Richard Todd Aguayo (razorsharp creative)

Adaddicted's picture
Activity Score 3435

its about 'Christmas Exchange'... (check the site)
need to change my mind now!


Phil Lestino's picture
Phil Lestino
Activity Score 1684

I wouldn't mind her giving me one

xcreativity's picture
Activity Score 2374

artwork amazing. the rest.. meh

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

artwork not amazing...
perspective focus shadows all, all over the place

michelangelo's picture
Activity Score 660

what artwork? photography or retouching?

bad astronaut's picture
bad astronaut
Activity Score 544 is pretty gimp. The kid and Angel need to look into each other's eyes more....and the idea is pretty straight forward.

Prime83's picture
Activity Score 497

Cold and consumerist message - sad because it is not even a solid communication. The only positive thing is the art direction.

®'s picture
Activity Score 131

brushing is good, perspective is poor. Wings are in face view whereas the angel is standing semi profile view... and in which direction is the kid staring anyways?

jorj's picture
Activity Score 638

nice concept and artwork. 8.5/10

ria24's picture
Activity Score 30

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All u need to do is send ur ad/s based on any social issue- fill an entry form downloadable from
Last date 13th Sept. 2010
I beg ur pardon if the info is not relevant to u.


jackmancer2017's picture

Ferrari 250GT!