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Published/Aired: 
April 2010
Layconsa Print Ad -  Topless

Description

Print advertisement created by FCB, Peru for Layconsa, within the category: Office Equipment.

Advertising Agency: Mayo Draft FCB, Peru
Creative Directors: Ricardo Ortiz, German Garrido
Art Director: Gonzalo Paredes
Copywriter: Gustavo Flores, Gonzalo Paredes, Lato Latorre
Photographer: Luis Miguel Otayza
Retoucher: Diego Zegarra
Producers: Maricarmen Buraschi, Nancy Suzuki Miyagi
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dani_boi's picture

Good visual idea. Like the Art Direction.

dani_boi
Activity Score 166
Copywriter at Young & Rubicam Paris |

www.daniellobaton.com

thedesignaddict's picture

Is it the same girl throughout the image?

The link to the product is very tenuous.

thedesignaddict
Activity Score 5403
Art Director at Freelance
shitmonk's picture

lmao
i thot exactly the same
anyhow, nice idea

shitmonk
Activity Score 465
Adaddicted's picture

Like the.............................. highlighter!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

rajesh_keyaar's picture

Like it like it

rajesh_keyaar
Activity Score 236
esteb's picture

Great idea.

esteb
Activity Score 673
art
whatthefudge's picture

The idea is bang-on. However, this ad would never stand a chance of being printed in my country.

whatthefudge
Activity Score 1266
Roshan Quintus's picture

we must be living in the same country ;-) who cares - we like

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

tirthomitro's picture

Super Duper!!!!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

perromalo's picture

I like the girl in the middle. Where is my highlighter!!! Bit confusing.

perromalo
Activity Score 429
Creative Director at Mateo&co
atb2005's picture

I get the idea; it's cute and funny, but still. This looks like an ad out of a fashion magazine, and there's nothing special (let alone fashionable) about office equipment.

atb2005
Activity Score 13557
Azelixi's picture

At least they're trying something new and fresh or would you prefer the old "buy one, get one free"?

Azelixi
Activity Score 18
atb2005's picture

Believe me, people on here know me as the person who's all about "new" and "different" (perhaps a little too different) ideas. This is original (no doubt about it!), but still. Where's the sales message or product benefit? We are talking about office equipment (or supplies), not bikinis or tanning lotions.

atb2005
Activity Score 13557
Dzsoi's picture

Your fashion ad magazine thing is spot on: it would be a great, justified ad in a macho magazine for example Playboy!

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
luispiter's picture

good job... congratulation

luispiter
Activity Score 2756
comunication
monsieurange's picture

Cumplidor, jaja

monsieurange
Activity Score 520
Creative Director
Farragut's picture

Mmmm... no.

Farragut
Activity Score 236
General Manager
Brain-Art's picture

Great Work.

Brain-Art
Activity Score 1101
Graphic Designer
kitkiritkit's picture

You Rock \m/

kitkiritkit
Activity Score 73
student
thommo's picture

Aren't highlighting pens are for things that don't literally stick out from the rest?

thommo
Activity Score 10
Art Director
Farragut's picture

Auch. You touch it.

Farragut
Activity Score 236
General Manager
michelangelo's picture

brilliant imagery

michelangelo
Activity Score 660
anibal smith's picture

buena imagen pero muy pobre la idea.

good visual but very poor idea.

anibal smith
Activity Score 48
nilton_pereyra's picture

se acepta

nilton_pereyra
Activity Score 18

its ok folks

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