Surrender, 2

Agency Network: 
June 2008

Print advertisment created by Y&R, Australia for Latina Kids, within the category: Food.

The dinnertime battle is over.

Advertising Agency: George Patterson Y&R, Melbourne, Australia
Creative Director: Ben Coulson
Art Directors: Paul Meates, Donna Stevens
Copywriter: Vanilla Stener
Illustrator: Philip Holliday
Photographer: Paul Torcello

Comments (10)

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JAGGY's picture
Activity Score 1382

How come the kid has a shadow and the bowl doesn't?

Jaggy, MICA Ahmedabad

XL's picture
Activity Score 214

It does.

ivan's picture

You mean reflection. I think both of them do. If you look close the bowl has a small reflection because it's a smaller object.

hioe's picture
Activity Score 8

I agree with you JAGGY, the bowl looks weird, they should put more shadow there..

monicamexico's picture
Activity Score 830

I liked the first one, till I saw the second one was almost exactly the same. Use your brain. Come up with more than one idea.

NatalieM's picture
Activity Score 1685

As a campaign, I think it works. There could be more depth to it, but it does well.

stitchy's picture
Activity Score 779

the bowl n the fork r photoshopped in a bad way
but all in all its nice

David Hasselblad's picture
David Hasselblad
Activity Score 120

Idea not bad. Crap photoshop work.

And if the battle is over, why isn't the kid eating? Or at least surrendering or holding his fork. He still looks pretty reluctant to touch the pasta...

sp101's picture
Activity Score 137

interesting: the first comment on this, "How come the kid has a shadow and the bowl doesn't?".
Guys sorry but why he fuck is the shadow so important! Shouldn't we talk about the message, etc.

yes, of course execution is important but the shadow plays a little role. there're other points to be discussed before than the stupid shadow!

Neil Levy's picture
Neil Levy
Activity Score 314

nice simple idea. i like it. ps in case anyone ever asks you what the official pirate alphabet is, it's





that was a bad joke but someone will laugh i hope.