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Surrender, 2

Campaign
Agency Network: 
Published/Aired: 
June 2008

Description

Print advertisement created by Y&R, Australia for Latina Kids, within the category: Food.

Caption

The dinnertime battle is over.

Advertising Agency: George Patterson Y&R, Melbourne, Australia
Creative Director: Ben Coulson
Art Directors: Paul Meates, Donna Stevens
Copywriter: Vanilla Stener
Illustrator: Philip Holliday
Photographer: Paul Torcello
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JAGGY's picture

How come the kid has a shadow and the bowl doesn't?

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

XL's picture

It does.

XL
Activity Score 214
ivan's picture

You mean reflection. I think both of them do. If you look close the bowl has a small reflection because it's a smaller object.

ivan
Creative Director at Ads of the World
hioe's picture

I agree with you JAGGY, the bowl looks weird, they should put more shadow there..

hioe
Activity Score 8
art director |

I'm learning from you.

monicamexico's picture

I liked the first one, till I saw the second one was almost exactly the same. Use your brain. Come up with more than one idea.

monicamexico
Activity Score 830
NatalieM's picture

As a campaign, I think it works. There could be more depth to it, but it does well.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

stitchy's picture

the bowl n the fork r photoshopped in a bad way
but all in all its nice

stitchy
Activity Score 779
creative design
David Hasselblad's picture

Idea not bad. Crap photoshop work.

And if the battle is over, why isn't the kid eating? Or at least surrendering or holding his fork. He still looks pretty reluctant to touch the pasta...

David Hasselblad
Activity Score 120
Amsterdam
sp101's picture

interesting: the first comment on this, "How come the kid has a shadow and the bowl doesn't?".
Guys sorry but why he fuck is the shadow so important! Shouldn't we talk about the message, etc.

yes, of course execution is important but the shadow plays a little role. there're other points to be discussed before than the stupid shadow!

sp101
Activity Score 137
advertising
Neil Levy's picture

nice simple idea. i like it. ps in case anyone ever asks you what the official pirate alphabet is, it's

a...

i....

and

rrrrrrrrrr.

that was a bad joke but someone will laugh i hope.

Neil Levy
Activity Score 314
Copywriter |

neil levy

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