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Fidel Castro

Campaign
Agency Network: 
Published/Aired: 
April 2016

Description

Print advertisement created by Bohan, United States for Latin Wagon, within the category: Food.

Caption

If we had a mascot it would be Fidel Castro.

Advertising Agency: Bohan, Nashville, USA
Creative Directors: Dave Smith, Jon Arnold
Art Director: Brian Feeney
Copywriter: Dave Smith
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Highest Rated

mtneylon's picture

I just got out of class talking about him. I want a burrito!

mtneylon
Activity Score 67
Indiana University
mtneylon's picture

I just got out of class talking about him. I want a burrito!

mtneylon
Activity Score 67
Indiana University
skimheaven's picture

What does a Cuban dictator have to do with a Mexican restaurant? The artwork is clearly Mexican, the copy on the other ads reference Mexican foods.
Apparently, they couldn't think of any other famous Latin people, so hey, let's go with the guy with the beard. People know him.
Terrible.

skimheaven
Activity Score 4
skimheaven's picture

What does a Cuban dictator have to do with a Mexican restaurant? The artwork is clearly Mexican, the copy on the other ads reference Mexican foods.
Apparently, they couldn't think of any other famous Latin people, so hey, let's go with the guy with the beard. People know him.
Terrible.

skimheaven
Activity Score 4
Billoughsby's picture

¡Ay Carumba!

Billoughsby
Activity Score 5150
Art Director |

That's it.

Pedestrian's picture

Why would Fidel Castro be the mascot?

I feel like I'm smoking peyote....which ironically might have been a better Mexican reference for this campaign. Other than, you know, a Cuban.

Pedestrian
Activity Score 492
Billoughsby's picture

Wondered the same thing, and honestly, I think it's because Pancho Villa was already taken. And taken. And taken. And taken...

http://pancho-villas.com/

http://www.panchovillas.net/

http://www.panchovillamexican.com/

http://smpanchovilla.com/

http://www.panchovillasgrill.com/

Still a dubious choice though, Fidel for a Mexican joint, I agree with you.

Billoughsby
Activity Score 5150
Art Director |

That's it.

Pedestrian's picture

Funny thing is, even if Castro were Mexican, the line still wouldn't make any sense.

It'd be like if Volkswagen said "If we had a mascot, it would be Beethoven."

You'd say...ok I get that he's German....but uh, what does he have to do with the product?

"If we had a mascot, it would be someone famous and of Latin descent."

Pedestrian
Activity Score 492
Billoughsby's picture

"Our burritos have beards."

No.

"JFK would have hated our burritos."

Probably not.

"Our burritos don't appeal to rebels in any meaningful sense of the word, but we wanted to pretend they did just for this ad, and were chicken to use Che."

Well maybe.

Billoughsby
Activity Score 5150
Art Director |

That's it.

freakart's picture

Fidel Castro really? That mf who terrorizes the whole country and their people? Bad choice.

freakart
Activity Score 534
grapphic design / advertising |

_____________________________________________________________

Creativity!

freakart.lv | Twitter

Ivine_b's picture

Good one.

Ivine_b
Activity Score 6
Graphic Designer
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