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ivan's picture
ivan

Not a very Christian solution to the problem.

Why is it that people are allowed to make fun of punks, fatties, republicans, gays etc. But not Christians? Why is religion special?

stereodeluxe's picture
stereodeluxe
Activity Score 176

fkn awseome! one of the coolest recently!!!!!

Guest's picture
Guest

are you a student?
this is not thought-out, first grade student humor...

curly's picture
curly
Activity Score 68

There have been several brain-bleeding ads uploaded on this site, but I think this has beaten them all. But what beats the sickness-generating prowess of this ad is the first comment.
I was born catholic but am not a practising catholic, yet my sentiments have been hurt for using a visual associated with Jesus.
Also any sane ad professional would out-rightly reject the idea of making any references to any ones religion in their ad.
In conclusion the office of this agency should be burnt down with its creative department in it.

ivan's picture
ivan

Not a very Christian solution to the problem.

Why is it that people are allowed to make fun of punks, fatties, republicans, gays etc. But not Christians? Why is religion special?

tatsie's picture
tatsie

There was no Jesus. There is no god.. Seriously man, get over it.

Religion is so embarrassing. I can't believe it's 2007 and people still believe this deluded, pathetic crap.

Why be hurt? Blasphemy is a victim-less crime..

I can't wait till I can take the piss out of this bullshit in an ad too..

It's time to stand up fellow atheists and speak our minds.

Deluded theists are ruining (literally) the world.

ivan's picture
ivan

Jesus is a historic figure. Whether he was son of God or not that's a different question. Even if there is no God it still hurts for religious people to dispute him, because they believe in him/her. We don't need to offend them for their beliefs. I'm an atheist myself. I do agree we need to speak our minds, but we need to be understanding.

mara's picture
mara
Activity Score 64

Replace with roaches and you get a baygone ad.
Read "Mere Christianity" by C.S.Lewis. Bro.
Atheist does not = anarchy or insensitivity...

microphine's picture
microphine
Activity Score 36

funny, but its just that the last supper isn't about jesus and the apostols who died, it's about the last supper for jesus only. so that would mean that mortein only kills the mesia of the rats.

the rest can roam around freely preaching his learnings :)

Filipe's picture
Filipe
Activity Score 311

Yep, for jesus only.
So, it doesn't work (for me).

thirty6chambers's picture
thirty6chambers
Activity Score 1464

Yea, you hit the nail on the head. I can't understand how this makes any sense to the ones praising the ad.

belqin's picture
belqin
Activity Score 29

Effective idea and superr ;)

muellerritzrow's picture
muellerritzrow
Activity Score 26

realy great!!!!!!!!!!!!!!!

everartz's picture
everartz
Activity Score 7613

i gave a comment about the condoms ads that i loved the illustration.. i pull it back! this IS the awsome illustration ..WOW!!!!!!!!

| everartz |

Stigset's picture
Stigset
Activity Score 1454

This is going to please the vatican...
Nice illustration, but I agree with microphine's comment. This doesn't work, because you get the feeling that only one rat will die, which is contradictory to the copy (unless it's only a play on the tittle of the painting, which makes it less strong).
Not a 100% convienced by this one ...

Davosk's picture
Davosk
Activity Score 4815

Wasn't there only one real rat at the last supper, Judas, or am I wrong on that?
Brilliant illustration.

Chough's picture
Chough
Activity Score 147

Doesn't work, for the reasons listed above. Also DEEPLY offensive, could you imagine portraying the prophet Mohammed as a Rat… just wouldn't happen. Why one rule for Christianity and one for other religions? Illustration's nice.

Boas ideas's picture
Boas ideas
Activity Score 265

Polemico! En latinoamerica podria ofender a alguien. La idea me gusta!

brain123's picture
brain123
Activity Score 830

A muchos diría yo. A mi no particularmente... me gusta tambien.

stereodeluxe's picture
stereodeluxe
Activity Score 176

hat to be a smartass but: i dont think that the concept is wrong. i guess all of the apostles had some of the food right? just in this case the food is poisoned, so theyre all gonna die. just look how nicely the food is arranged in a "rattly" manner.

Filipe's picture
Filipe
Activity Score 311

Ok, all of them have some food.
BUT, as Stigset said,
we "get the feeling that only one rat will die".
And referring to this scene, we're right.

RW's picture
RW

Deeply offensive. Why offend Jesus when there are so many other guys deserving offence?:-)

Guest No 1.346.971.005.321.375's picture
Guest No 1.346....

because we're sick of ben laden and bush ads.

Guest's picture
Guest

How can you offend someone who doesn't exist?

Childish.. Childish..

I'm so embarrassed by adults with imaginary friends..

Toni's picture
Toni
Activity Score 106

I agree.

Guest's picture
Guest

nothing special....

Asif Ahmed's picture
Asif Ahmed

Chough is right... Im a muslim and my blood boiled to see those danish cartoons. Similarly, I hate this one that makes mockery of someone (Jesus) revered by millions. But there's a diference. most Christains seem to not mind such things (which I think is very sad) but we muslims cannot bear a word of frivolous humiliation for the prophet. Freedom of expression doesn't mean u say anything to anyone.

Rajib's picture
Rajib
Activity Score 369

Superb, Very Nice

gienel's picture
gienel
Activity Score 339

CLIO and Cannes LION GOLD......

thirty6chambers's picture
thirty6chambers
Activity Score 1464

I seriously hope you're being sarcastic.

bbllaaatt's picture
bbllaaatt

it's a bold approach but does not work as the Last Supper, as was mentioned above, was the last supper for Jesus and Jesus was NOT the rat but JUDAS was the rat...so either you don't know the story and assumed or you really didn't think through this...and it is offensive to even suggest that Jesus could be a rat...sure everyone is entitled to opinion but this is tasteless...and for those who really appreciate this I'm sure you won't be really pleased if you saw any of your gods or prophets (Buddha, Ram, Krishna, Muhammad, Guru Nanak etc) depicted like that...

samarthhaveri's picture
samarthhaveri
Activity Score 47

Very much Done.....! not good idea but Definately Good Execution

Great Judas Ghost's picture
Great Judas Ghost

The idea's muddled. The only rat there was Judas. So I looked for 15 minutes trying to find the one dead rat, maybe the others were mice. Nope, wasted 15 minutes. I feel unfulfilled, but I should be used to that, I am in advertising.

Guest's picture
Guest

As already mentioned, this is deeply offensive and doesn't work. Christ was the one who died. And yet everyone in this is a rat, applying that they were all killed by the meal. And this ran in Chile? A deeply Catholic country? Dumb client if they approved this. You want everyone to buy your rat killer, not just those who can chuckle at something most of your audience will consider sacrilege. Irresponsible.

Chi Ka No's picture
Chi Ka No

Está Padrísimo wei, que mueran todos menos la virgen de guadalupe!!!!
arriba Mexico

AC22's picture
AC22

Ohhh my god!!!

bad... very bad.

stereodeluxe's picture
stereodeluxe
Activity Score 176

nonetheless this ones a winner. u´ll see

Guest's picture
Guest

we'll see? bet not.
this is ill-conceived crap.
and what's so "wow" bout the art direction anyway?

Guest's picture
Guest

I reckon you're probably right....it'll pick up somewhere. To all the haters, yes, technically it means only one of those rats is going to die, but fuck it's funny.

flo.j's picture
flo.j

Thing is, The Last Supper is, like Mona Lisa, a very common and re-engeneered material now. The only way to bring something new is to offer a fresh point of view on the contents and symbols of the painting. It seems to me that Marithe&Girbaud's ad did that (a female persona took the place of "Christ", there was a transcription of values, such as "love" for instance) ; also Leibovizt's work in 1999 on Sopranos (very witty because it seemed to ask "will Tony die eventually ?"). But there is no refreshing here. Yet the idea of some last supper of the rats is a good one, maybe the allusion to the painting should be more remote, a direct/obvious and immediate comparison or parallelism does not work because the painting does not contain values and narrative materiel related to those of the product ans message to convey. A very allusive image would maybe be more effective and witty, with relevance effect.

racqcurious's picture
racqcurious
Activity Score 28

The ad makes sense in a way in that the rats are having there last super after which they'ld die right? but I guess the conceptualiser is very lucky that it doesn't have to do with the Islamic religion em sure that they would have declaimed jihad and I guess you know what that means, as much as we'ld like to be creative we should be careful not to fish in trouble waters.

panasit's picture
panasit
Activity Score 687

this is a very bad ad in a sense of meaning and communicating the key concept.
I don't see how last supper relating to kill all the rat. And even if something like that were explained... ad like this shouldn't have to be explained.

People here are arguing what this ad was trying to communicate. Is it the rat's last meal (last supper is the last meal only for Jesus), is it an allusion that all the people in the painting are dead? I don't think the creator of this ad think that much. So I will just call it a bad concept ad and end it there.

However, as far as attention grabbing, this ad win in that department (and to be fair, that's the most important element of any ad). It helps that the illustration is ridiculously awesome.

-Tung
--good idea is enemy of great idea

G-sus's picture
G-sus

Burn in hell Adolfo Lira!!!

Ramirez's picture
Ramirez

But guat güil japen if the joly virllin of nuestra señora sis dis ad?? we are so very mucho relgioso in dis part of de wuorld...

Guest's picture
Guest

i like your accent. so sexy.
sexy like a rat.

thirty6chambers's picture
thirty6chambers
Activity Score 1464

This ad makes NO sense. The story of the last supper is focused on one rat which results in one death. Sure everyone dies sooner or later but that is irrelevant. For all of you that are screaming praises, tell me, how the hell does this make ANY sense? Pathetic thinking involved.

mitsu's picture
mitsu
Activity Score 10

I agree that this is a bad ad, in a way that it abuses the ethical advertising standard (http://www.icharter.org/standards/eas405/) in terms of social responsibility.

I personally think that this ad would not cause so many arguments if the rats weren't depicted as a human (by undressing them) . They could just settled as a group of rats who are having their last supper, and maybe they could be arranged to look like Davinci's The Last Supper in a ratty way. So the audience would get the idea of last supper, without bluntly insulting 2.1 billion people in the world's belief.

that's my constructive opinion, though.

pasmar's picture
pasmar

It's very insulting ad. I would rather not even comment on it. Creativity should have a limit sometimes. Comparing jesus to a rat is unacceptable.

tatsie's picture
tatsie

Jesus didn't exist.. He's made up.. So who gives a fuck?

Again, I'm embarrassed by adults with imaginary friends..

Delusions...

mabru's picture
mabru

y porque le dan tanto color canutos culiaos!! jaajaj

esta la raja la grafica! y la idea. eso es , nada mas!

pudranse colisones eclesiasticos!

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