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Big Fat Sound, Piano

Campaign
Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by Marcel, France for Lasonic, within the category: Electronics, Technology.

Caption

Big Fat Sound

Advertising Agency: Marcel, Paris, France
Creative Director: Veronique Sels
Art Director: Sebastien Nicolaïdis
Copywriter: Simon Dhamelincourt
Photographer: Marc Paeps
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Highest Rated

Hadrons's picture

Funny.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

iambusy's picture

baaad...baad...

iambusy
Activity Score 2219
Copywriter |

busy.

PDF's picture

like the art, think the concept is funny but the picture repeat the copy, and there is only classical instrument ( where as the dock ipod should be more appropriated for street music or something else like hardrock, reggae, etc It could have been better with some others intruments instead of three times classical music instrument ).

PDF
Activity Score 66
Hadrons's picture

Funny.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

andylefty's picture

Not a tremendous idea. It seems original and will get a lot of comments.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
MarceloDZN's picture

The concept is interesting, the execution great, but in the end the food as musical instrumment dont link with a dock station. Did you see a peace of meat make a great sound? I dont think so. I see this: my dock station make a big noise because you cannot singing with a full mouth!

MarceloDZN
Activity Score 4
Art Director
adgoodie's picture

This is the most retarded idea I have ever seen. Music and lard? Really?!!! Talk about borrowed interest.

adgoodie
Activity Score 192
Copywriter
Gualcor's picture

I love bacon.

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Brainsugar's picture

This is not a concept. This is a pun on a poor unknokwn brand to try to have a lion at Cannes. And what about the interest to have a fat soubd except for the pun... Pffffff... so 2002.

Brainsugar
Activity Score 1631
Copywriter
jponino's picture

the gap between fat and bacon is too big..

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
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