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Pint

Campaign
Agency Network: 
Published/Aired: 
March 2010

Description

Print advertisement created by Euro RSCG, Finland for Lasinen Lapsuus, within the category: Public Interest, NGO.

Caption

I heard the shocking truth about my drinking from my daughter. After a couple of beers she thinks I'm a scary old man. Daddy has disappeared and Jenni has been left alone.

Advertising Agency: Euro RSCG Helsinki, Finland
Creative Director: Marko Vuorensola
Art Director: Joonas Paloheimo
Copywriters: Annu Terho, Juha Koivisto, Vesa Multanen
Illustrator: Joonas Paloheimo
Additional credits: Paul Earl
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whatthefudge's picture

Brilliant.

whatthefudge
Activity Score 1266
royschellekens's picture

Beautiful insight! Allthough this one is the only one that doesn't feel forced i like the campaign

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

sold's picture

not brilliant... testimony-campaign against alcohol and cigars is the easy way, testimony is a easy way anyway...

good execution and copy, but that is all.

sold
Activity Score 3305
Copywriter
Dzsoi's picture

Tend to agree. Still, copy is really good.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
xcreativity's picture

amazing copy. congrats

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

gonndo's picture

I love the visual and the copy
Well done, guys.....

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

everartz's picture

absolutely great!!!

everartz
Activity Score 7613
Art Director |

| everartz |

Hiperion's picture

easy way...but i like it.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Corbeen's picture

the image is very good. I don't know why do u think that copy is good, but anyway.. . Its excellent art direction.

Corbeen
Activity Score 1093
ReDorkulator's picture

Thought it was a Guinness Ad.
Damn they're going after the kids these days.

Effective, I suppose.

ReDorkulator
Activity Score 58
Creative Director
perromalo's picture

I like this one, specially the lighting on the bed that resembles a pint of beer.

perromalo
Activity Score 429
Creative Director at Mateo&co
adlogic.india's picture

i like copy, it doesn't look like bed.

adlogic.india
Activity Score 55
Graphic Designer at hyderabad-india
adlogic.india's picture

I guess I was mistaken… it's a bed.

adlogic.india
Activity Score 55
Graphic Designer at hyderabad-india
grapekey_lyn's picture

Very good! Everything is pleasing.

grapekey_lyn
Activity Score 28
Limkokwing University of Creative Technology
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