Agency Network: 
April 2009

Print advertisment created by Ogilvy, Brazil for Lasar Segall, within the category: Recreation, Leisure.

Women and photo manipulation. With one small difference: the women were dressed.
Grete Stern Dreams. Photomontages from the 1940's. At Lasar Segall Museum.

Advertising Agency: Ogilvy, São Paulo, Brazil
Creative Directors: Anselmo Ramos, Rubens Filho
Art Directors: Denis Kakazu, Daniel Scheiner
Copywriter: Hugo Catraio
Photographer: Grete Stern

Comments (10)

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Guest's picture

I get it. I think, anyway. Then again, maybe not.

everartz's picture
Activity Score 7613

i dont get it either, but i like the art :)

| everartz |

patUDAY's picture
Activity Score 436


UDAYpatwardhan@+91 22 98206 54722

tirthomitro's picture
Activity Score 2758

somebody save me and explain the concept

they showed me a picture & i laughed
dignity has never been photographed

mrckais's picture
Activity Score 417

no entiendo


Guest's picture

they're talking about an expo of photomanipulations that have women in the picture, and compare it with ads, magazines, or other stuff where you have women with little clothes and tons of photoshop

NatalieM's picture
Activity Score 1685

It takes a few steps to get there, but yes, I understand the social commentary now.

capton john's picture
capton john
Activity Score 640

I don't get it! Can anybody explain?

Think, Act, Invent.

Guest's picture

I like this ad. I love this pics. the message is good for the people who understand and live in the photoshop world, but the diferente people maybe dont undertand it.

If the product in offer, in this case

rachael.jones's picture
Activity Score 50

Think a planet without women???
nice thought, i think you should send your entry to social print advertising award organized in India.
11th International Concerned Communicator Award which is open for entries.

The winner gets to win a cash of US $ 11,000. there is no entry fee for this.

Guess u wud like to try ur chance. all u need to do is fill in the entry form, attach ur ad and send it to

u can visit for more details.