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Boat

Campaign
Agency Network: 
Published/Aired: 
June 2008

Description

Print advertisement created by Terrain Marketing, Canada for Lareau, within the category: Finance.

Caption

For 50 years we've been offering you the best coverage.

Advertising Agency: Terrain Marketing, Montreal, Canada
Creative Director: Yannick Robitaille
Art Directors: Yannick Robitaille, Mariela Hsu
Copywriter: Marie-France Dalcourt
Illustrator: Alain Mainville
Photographer: Burazin
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David Hasselblad's picture

blerghhh...

David Hasselblad
Activity Score 120
Amsterdam
CR_AD's picture

CLEVER BUT BORING !

http://www.coupsdepub.com/

CR_AD
Activity Score 413
Other
Crisp One's picture

oh god, branding campaign........NEXT!

Crisp One
Activity Score 2005
Other at New York
EscolaElisava's picture

do you give coverage only for adidas ships? why?

EscolaElisava
Activity Score 106
zaion trades
Fabian Kirner's picture

is this an ad for adidas?

Fabian Kirner
Activity Score 270
Creative Director
malkiampashi's picture

That was my thinking exactly. Adidas is the only brand with 3 distinct white lines.

malkiampashi
Activity Score 24
Writer
pscs's picture
pscs
Activity Score 440
SAC
askon's picture

clever ad for sure but as everyone else is saying why 3 stripes? it's Adidas, both could have easily been yellow stripes and would have better differentiation

askon
Activity Score 433

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

NatalieM's picture

Keep brainstorming. How else could you represent this client and their trusted service?

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

G_add _add's picture

yhea, nicely found... nice

G_add _add
Activity Score 23
Abertay Unviversity Dundee
neuclone's picture

Did Adidas creates an insurance department?...

Sorry guys, but you took a wrong path this time.

neuclone
Activity Score 88
Creative Director at Ogilvy & Mather
Brunoni's picture

What a clever and risky idea! Risky because a lot of beautiful minds might have confused it with Adidas. Next time use 5 light beams instead, and wait for the side effect...

Brunoni
Activity Score 103
Maracaibo
Indiana Journo's picture

Too gloomy to be of recall value.

Indiana Journo
Activity Score 26
Other at S.P.A.C.E. Advertising, Goa, India
Guest's picture

Remove the logo and it would work perfectly for a telecomms ad. MTN, GLO,ZAIN or ETISALAT.

Guest
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