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The newest trend is the trend of elderly, 5

Campaign
Agency Network: 
Published/Aired: 
November 2012

Description

Print advertisement created by SPR, Brazil for Lar São Vicente de Paula, within the category: Public Interest, NGO.

Caption

The newest trend is the trend of elderly

Advertising Agency: SPR Agency, Novo Hamburgo, Brazil
Creative Director: Fábio Henckel
Art Director: Cleber dos Anjos
Copywriters: Fábio Henckel, Carol Mattos
Photographer: Studio ME
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certaintly's picture

"the newest trend is the trend of the elderly" ? oh god how bad.

there is potential for such nicer copy using this direction

certaintly
Activity Score 3994
helvet.lang's picture

Ouch, art direction is veeeeery bad.

helvet.lang
Activity Score 152
Copywriter |

the ad which wasn't there

kleenex's picture

Too many of them for this series.

kleenex
Activity Score 51737
Web Designer/Developer
smonty's picture

i have visit the page http://pulseirinhasdolar.com.br/ ant it redirect me to facebook page... (hmm... what is with world? all one get stuck in fb?) i dont understand concept. i have to remember long lint to open another tab and try id. and google translate helps me with portugal language :)

smonty
Activity Score 41
smonty's picture
smonty
Activity Score 41
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