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Tired Furniture, 3

Campaign
Agency Network: 
Published/Aired: 
April 2011

Description

Print advertisement created by Moma, Brazil for Lar Center, within the category: Retail Services.

Caption

That's your furniture saying:
I'm worn out.

Advertising Agency: Moma, Sao Paulo, Brazil
Creative Director: Rodolfo Sampaio
Art Director: Fábio Baraldi
Copywriter: Rodolfo Sampaio
Illustrator: Sattu
Photographer: Fernando Moussali
Producer: Angola Houghton
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MidasTouch's picture

The pictures are cool.
I like the idea of giving faces to furnitures, I often tell myself this for cars, lol.
It's a pity they could'nt come in with other type of furnitures.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

bakamono's picture

I like how that thing looks, can't say the same for the rest of the furniture. Maybe if one of its legs was broken, and I am pretty sure this is not the first time someone did the whole face thing.

bakamono
Activity Score 1002

because therefore it is

Glut's picture

what´s so cool about this series? average art, an a weak idea for me.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
bakamono's picture

There is nothing cool but you have to agree it is better than most of the ads people see every day. Easy to follow, everyone gets it and that is what the client wanted I think. This will have no border problems and no language barriers.

bakamono
Activity Score 1002

because therefore it is

morse's picture

This is visually appealing.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CommandZ's picture

This would be much better if they didn't go the lazy route and tell the reader what they're seeing, ie. see & say.

CommandZ
Activity Score 2498
Creative Director
thedesignaddict's picture

Simple, fun and memorable. Nicely art directed. Only weakness is that it's the same ad 3 times. Campaign could have been much more with some variety.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Billoughsby's picture

CommandZ makes a great point. The visual gets a 9 or 10 and is a lot of fun. The copy isn't all it could be.

Billoughsby
Activity Score 5144
Art Director |

That's it.

atb2005's picture

@CommandZ

Giving this 3 stars just because the copy sucks is unfair. The visuals, as @designaddict pointed out, are fun and memorable. This is refreshingly different in a category that is not particularly interesting.

atb2005
Activity Score 13557
bhuvneshwar.chd's picture

bulls eye. . . virtuoso

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

jackblack's picture

Animated furniture. Wow, that's new. *cue - sarcasm.

jackblack
Activity Score 2357
Art Director
adadict's picture

This is a pretty cool visual. Nice retouch too. I agree, the headline should complement the image and not explain it.

adadict
Activity Score 49
Art Director
fly's picture

it's cool ,i want to buy

fly
Activity Score 20
Creative Director at shanghai china
charlottebree's picture

Like. Funny, sort of making you feel guilty and it's making you check your own furniture, to see if it's that worn out as well.

charlottebree
Activity Score 84
ace85le's picture

Interesting angle.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Ed Rapport's picture

see say advertising and the visuals are just rehashes of the other... use another piece of furniture and rewrite the copy... and fire the marketing executive for approving this ad to run...

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
ffffffwhat's picture

The image is nice. The copy is a bit redundant. Perhaps it would fare better with a more activating tone?

ffffffwhat
Activity Score 261
Art Director
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