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Yacht

Campaign
Agency Network: 
Published/Aired: 
September 2009

Description

Print advertisement created by Y&R, United Kingdom for Land Rover, within the category: Automotive.

Caption

The New 2010 Discovery4 – Why get a car when you can get a Land Rover.

Advertising Agency: RKCR/Y&R, London, UK
Creative Director: Graham Lang
Art Director: Tim Brookes
Copywriter: Phil Forster
Photographer: Andy Glass
Typographer: Lee Aldridge
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Adaddicted's picture

silly layout, many unwanted stuff!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

thedesignaddict's picture

Wow. I'm speechless.

thedesignaddict
Activity Score 5403
Art Director at Freelance
consolidated.db's picture

Wow. Im speechless too. That long copy is atrocious, right?

consolidated.db
Activity Score 545
Copywriter at Ad Land
KubaLibre's picture

Sea sickness pills only works if you take them before you go sailing, and marina is down the hill!!! A lot went wromg here, but the copy is scoring highest on my "things that shouldn´t be there" scale

KubaLibre
Activity Score 78
Planner
shaun1800's picture

Wow...horrible. Looks like the work of a high school student.

shaun1800
Activity Score 293
Copywriter
Guest's picture

Oddly enough, Land Rover did this like 6 years ago and landed in D&AD.

Guest
AssassinX's picture

Nice photoshop retouching work but where is the idea..........................

AssassinX
Activity Score 1329
Abrahams's picture

The landrover in the first place doesnt need ads....! The brand in itself speaks volumes so higher that the guys at Y&R were left to imagine what they can ADD-UP to that volume...and they simply were unable to add shitt. And hence they came up with such a cheap series..

Abrahams
Activity Score 109
Publicis India
saumya's picture

always loved the stuff from LR

saumya
Activity Score 244
Art Director |

ad loving mad creative. find me on desicreative.

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