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We know where we live, 1

Campaign
Agency Network: 
Published/Aired: 
February 2009

Description

Print advertisement created by Maruri, Ecuador for Land Rover, within the category: Automotive.

Advertising Agency: Maruri Grey Ecuador
Creative Directors: Fernando Franco, Jorge Cruz
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Guest's picture

i think this is smart,nice work

Guest
Guest's picture

you live in potholes?

Guest
Guest's picture

yo creo q es estupido e infantil.
cero estrategia.

Guest
Guest's picture

Disculpa "Tony Granger" de la publicidad, pero antes de aventurarme a destrozar la campaña, te diré que para mi tiene un buen insight. Por experiencia sé que en ciertos países las carreteras están llenas de huecos y aunque por su tamaño esos carros parezcan como de juguete no hace sino poner en evidencia lo vulnerable y ridículo (por usar un termino muy tuyo) que se ve tu carro en los asfaltos de meeeerde que te encuentras por algunas ciudad latinoamericanas (por desgracia). No es una campaña infantil. Eso sí, me cuesta creer que haya salido al aire, aunqe eso no descalifica a la idea.
Por cierto el print no es mío.

Guest
Blair Semenoff's picture

Instead of potholes they should have used icy roads or construction zones where are luxury cars always get hurt!!

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

in the real WORLD
have no all smooth road but
LAND ROVER thinks about it

Guest
casualtyofdesign's picture

I like the idea, not really sold on the delivery of the idea but the idea is gold.

casualtyofdesign
Activity Score 108
http://www.casualtyofdesign.com |

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

Ad_Man's picture

there's something i like about the line but changing the car is not helping with the capaign. there's no strategy in it, the retouch is awful.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

same insight that last year costarican cannes grand prix... poor excecution

Guest
Guest's picture

THIS MAKES GREY WORLDWIDE LOOKS LIKE CRAP

Guest
Guest's picture

CALLATE ESTUPIDO MARURI ES UNA AGENCIA ARGENTINA RADICADA EN ECUADOR ASI QUE LA ESTUPIDEZ ES ARGENTINA NO ECUATORIANA

Guest
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