Agency Network: 
March 2010

The GPS coordinates show the actual vehicle location.

Print advertisment created by R+W, New Zealand for Land Rover, within the category: Automotive.

The 2010 Range Rover. Because the real New Zealand begins where the roads come to an end.

Advertising Agency: R+W Advertising, Las Vegas, USA
Creative Director: Scott Robertson
Art Director: Scott Robertson
Copywriter: Scott Robertson
Photographer: Scott Robertson
Retoucher / Designer: Dan Leszczynski

Comments (17)

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Highest Rated

monsieurange's picture
Activity Score 520

The copy is excellent, but the idea is poor.

jamesrothenburg's picture
Activity Score 554

Fantastic photos but that's about it.

monsieurange's picture
Activity Score 520

The copy is excellent, but the idea is poor.

J Designer's picture
J Designer
Activity Score 2420

Talking as someone who lives in NZ and also loves to go 4WD-ing, I love this ad. It’s a very beautiful photo and your right and the copy is dead on.

satrianee's picture
Activity Score 3748

is it true that you don't have "gas" stations there?

J Designer's picture
J Designer
Activity Score 2420

We do, we just call them petrol stations instead of gas stations.

akshaysrikar's picture
Activity Score 420

the copy is used in different ad... can't remember exactly but i think its for mountain bicycle...and idea is a bit weak

Shubhra Aggarwal's picture
Shubhra Aggarwal
Activity Score 86

may not be award winning ..but it definitely works for the development of the brand image.. serves the purpose

micheline's picture
Activity Score 46

wow, how different =/

: l

perromalo's picture
Activity Score 429

The pictures are just amazing. Who cares about the copy, in this case? Self-explanatory ad.

Srivatss N Iyer's picture
Srivatss N Iyer
Activity Score 121


thedesignaddict's picture
Activity Score 5403

Good line, and great photo. I find the presence of the vehicle in the photo to be intrusive. The target audience already knows what the car looks like, so it should have been left out. (Theater of the mind would take care of the rest.)

Pushkaraj Shirke's picture
Pushkaraj Shirke
Activity Score 215

if these are zero budget ads or student work, i love them. if not, please don't scare me by telling me that you had a budget for this client and yet made these ads!

silvi's picture
Activity Score 4172

Idea is good but the car is really small. It´s a risky production.

Prime83's picture
Activity Score 497

This campaign images are immensely effective.

Huub's picture
Activity Score 248

10/10 for the Copy.

ek kanya's picture
ek kanya
Activity Score 814

superb landscape. who else but Land Rover?

am an advertising junkie | read my flog at

rolling.stone's picture
Activity Score 2741

so ads are made in Las Vega, USA and trying to admire NewZealand (beside Land Rover)


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