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Valley

Campaign
Agency Network: 
Published/Aired: 
March 2010

Description

The GPS coordinates show the actual vehicle location.

Print advertisement created by R+W, New Zealand for Land Rover, within the category: Automotive.

Caption

The 2010 Range Rover. Because the real New Zealand begins where the roads come to an end.
www.armstrongprestigedn.co.nz

Advertising Agency: R+W Advertising, Las Vegas, USA
Creative Director: Scott Robertson
Art Director: Scott Robertson
Copywriter: Scott Robertson
Photographer: Scott Robertson
Retoucher / Designer: Dan Leszczynski
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Highest Rated

monsieurange's picture

The copy is excellent, but the idea is poor.

monsieurange
Activity Score 520
Creative Director
jamesrothenburg's picture

Fantastic photos but that's about it.

jamesrothenburg
Activity Score 554
Art Director
monsieurange's picture

The copy is excellent, but the idea is poor.

monsieurange
Activity Score 520
Creative Director
J Designer's picture

Talking as someone who lives in NZ and also loves to go 4WD-ing, I love this ad. It’s a very beautiful photo and your right and the copy is dead on.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
satrianee's picture

is it true that you don't have "gas" stations there?

satrianee
Activity Score 3748
J Designer's picture

We do, we just call them petrol stations instead of gas stations.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
akshaysrikar's picture

the copy is used in different ad... can't remember exactly but i think its for mountain bicycle...and idea is a bit weak

akshaysrikar
Activity Score 420
India
Shubhra Aggarwal's picture

may not be award winning ..but it definitely works for the development of the brand image.. serves the purpose

Shubhra Aggarwal
Activity Score 86
Marketing Manager
micheline's picture

wow, how different =/

micheline
Activity Score 46

: l

perromalo's picture

The pictures are just amazing. Who cares about the copy, in this case? Self-explanatory ad.

perromalo
Activity Score 429
Creative Director at Mateo&co
Srivatss N Iyer's picture

Nice

Srivatss N Iyer
Activity Score 121
Copywriter at RK Swamy BBDO
thedesignaddict's picture

Good line, and great photo. I find the presence of the vehicle in the photo to be intrusive. The target audience already knows what the car looks like, so it should have been left out. (Theater of the mind would take care of the rest.)

thedesignaddict
Activity Score 5403
Art Director at Freelance
Pushkaraj Shirke's picture

if these are zero budget ads or student work, i love them. if not, please don't scare me by telling me that you had a budget for this client and yet made these ads!

Pushkaraj Shirke
Activity Score 215
Copywriter at Asymmetrique Communications, Monkeyworks |

http://www.monkeyworks.in/

silvi's picture

Idea is good but the car is really small. It´s a risky production.

silvi
Activity Score 4172
Copywriter
Prime83's picture

This campaign images are immensely effective.

Prime83
Activity Score 497
Creative Director at Huella Publicidad
Huub's picture

10/10 for the Copy.

Huub
Activity Score 248
Art Director at Willem De Kooning Academie
ek kanya's picture

superb landscape. who else but Land Rover?

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

rolling.stone's picture

so ads are made in Las Vega, USA and trying to admire NewZealand (beside Land Rover)

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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