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Agency Network: 
Published/Aired: 
January 2009

Description

Print advertisement created by Y&R, United Arab Emirates for Land Rover, within the category: Automotive.

Advertising Agency: Y&R, Dubai, UAE
Executive Creative Director / Copywriter: Shahir Ahmed
Creative Director / Art Director: Komal Bedi Sohal
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Guest's picture

This statement is an ad for sugar flavored water paint and it is better than the advertisement above

Guest
Guest's picture

Similar markets (gourmet foodies = wealthier individuals = explorers) means this ad might hit home with the right people. Will it sell more Land Rovers? Doubtful. But great for strengthening the brand. I think it's a win for Land Rover if their goal is to stay relevant with the right market or even reposition their brand if they feel it's gone astray.

Guest
slip's picture

Good point, I second that.

slip
Activity Score 919
designer |

SJB

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