Rock climbing

Agency Network: 
April 2011

Print advertisment created by Y&R, United Kingdom for Land Rover, within the category: Automotive.

Freelander 2
Now under 160g/km. The adventurous businessman is back.

Advertising Agency: RKCR/Y&R, UK
Executive Creative Director: Mark Roalfe
Copywriter: Phil Forster
Art Director: Tim Brookes
Photographer: Andy Green
Typographer: Lee Aldridge
Production: Ali Power
Account Director: Glynn Euston
Account Manager: Simone Raspagni
National Communications Manager: Les Knight

Comments (5)

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morse's picture
Activity Score 18024

Not sure why those objects are so colorful, but I like the campaign overall.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmancer2017's picture
Activity Score 6992

I think there's just some missing link here - the flick between "adventurous" and that climbing wall and the actual car is too big.

sirvan's picture
Activity Score 29860

Totally agree.


"I love some things, and don't love some other things."

shah wali jan's picture
shah wali jan
Activity Score 257

yes i agree with Morse over all the campaign is good

observant vicky's picture
observant vicky
Activity Score 194

yeah campaign is good but the rock climbing wall needs a good art direction...