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Rescue

Campaign
Agency Network: 
Published/Aired: 
January 2011

Description

Print advertisement created by Y&R, United Kingdom for Land Rover, within the category: Electronics, Technology.

Caption

The Land Rover S1 Phone Incredibly tough

Advertising Agency: Y&R Lima, RKCR/Y&R, London, UK
Global Creative Director: Graham Lang
Regional Executive Creative Director: Guillermo Vega
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Daniel de León
Art Directors: Christian Sánchez, Mirko Cuculiza
Retoucher: Salamanca
Account Manager: Glynn Euston
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mdb1974's picture

Great imagery. A line would have been nice.

mdb1974
Activity Score 411
Art Director
Ron Burgundy's picture

now thiiis one is gorgeous !

I wish I could tame light and shadow as well as some of the pro's out there.

Ron Burgundy
Activity Score 1630
Art Director at Southern California
javier bizarro's picture

this one it's the better!

javier bizarro
Activity Score 276
Art Director at Del Campo Saatchi & Saatchi
manumartin5's picture

unbelievable.. oooph.. photoshop execution.

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
kalpesh78's picture

would've been great if a phone company had done this with the line. 'longer battery life for stories that never end'

but non-the-less... beautiful execution. Hate the land rover template.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

thedesignaddict's picture

Wow!

"Retoucher: Salamanca", has just been added to my Rolodex.

thedesignaddict
Activity Score 5403
Art Director at Freelance
dani_boi's picture

Salamagica Studios did a fantastic job. Great ads!

dani_boi
Activity Score 166
Copywriter at Young & Rubicam Paris |

www.daniellobaton.com

artapart's picture

Nice art direction!

artapart
Activity Score 7
Art Director
gioborde's picture

Jaja. "If the tree falls, we all fall.". WWF.
Nonetheless, perfect retouching, the kind of imagery that overflows the concept, Nice and memorable execution.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

lamoscacojonera's picture

It is highly unlikely to be a copy. This type of work takes several months at least to get honed. More likely both campaigns were developed at the same time and have therefore come out simultaneously.

lamoscacojonera
Activity Score 296
gioborde's picture

Nope! , WWF was published late 2009. Anyway, I wasnt reffering to it being a copy, just a reapeted visual. This one is far better crafted. But thats the only reason I would remember this one. The concept is very flat,

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

lamoscacojonera's picture

Nope. WWF published late 2010.

lamoscacojonera
Activity Score 296
sintra's picture

great photoshop work and Art direction.

sintra
Activity Score 699
Administrative
Marlus Lau's picture

Salamanca rocks!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
luispiter's picture

wowww. the art direction is excelent, nice concept

luispiter
Activity Score 2756
comunication
HDCW's picture

bad idea, great retouch...

HDCW
Activity Score 22
Art Director at İstanbul
ad shark's picture

Great photoshoping.

ad shark
Activity Score 186
Model79's picture

Love execution! about the idea i think literal people wont like it (like everyone leaving comments) but if you look at it twice is awesome!

Model79
Activity Score 36
Art Director at Y&R
STRTLRS's picture

Much better. The like still sucks, "incredibly tough"? How about just "withstand".

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Madeinmelmac's picture

simpatico retoque, pero nada más!

Madeinmelmac
Activity Score 116
Copywriter
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