Night Eyes, Bush Baby

Agency Network: 
May 2012

Print advertisment created by Y&R, South Africa for Land Rover, within the category: Automotive.

Advertising Agency: Y&R, South Africa, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Art Director: Jac Sun
Copywriter: Layla Leiman
Retoucher: Rob Frew
Account manager: Jerome Styer

Comments (19)

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Highest Rated

abake's picture
Activity Score 1262

Love this campaign! As khronos said, understated and slick. Great work!

khronos's picture
Activity Score 998

the series definitely got a chuckle!! understated slick...NICE!!

joelapompe's picture
Activity Score 3851

Quite nice, but too close to this (in my opinion) :

anónimo de la calle's picture
anónimo de la calle
Activity Score 38

Those ads in your website are the same concept and the same (or very similar) execution.
There are many 4x4 ads comparing their vehicles with wild animals, but in this case, it's very different from the rest.

Sometimes you're right... Not this time.

anónimo de la calle

MindDrift's picture
Activity Score 1170

This is 10 times better than the linked ads.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

So what is the difference between them then, Mr. anónimo de la calle?

mockingbird's picture
Activity Score 238

yup the minute i say this one , the hippo ad immediately flashed in my mind. very close to the old campaign.

thedesignaddict's picture
Activity Score 5403


abake's picture
Activity Score 1262

Love this campaign! As khronos said, understated and slick. Great work!

gonndo's picture
Activity Score 1094

Now I got it!!!. Cool graphics and great idea, but I still believe that Land Rover Should create a new concept...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

kleenex's picture
Activity Score 50128

not really feeling it.

Guillermo Meza's picture
Guillermo Meza
Activity Score 171


Bamboo Marketing Online's picture
Bamboo Marketin...
Activity Score 190

Well done!

danielchapman's picture
Activity Score 292

fun execution. I think it could be stronger though with a tag line that closes the loop a little. Right now youre left wondering what the message is a bit... and the artwork itself is the idea.... If you could use this fun execution to deliver a strong brand proposition that makes sense, it will only amplify the 'cleverness' imo.

" Look closer. [Land Rover] "

danielchapman's picture
Activity Score 292

also, the lose the purple :)

niceidea's picture
Activity Score 133


angeyates's picture
Activity Score 127

good..though similar to the hippo one..

monte kelos's picture
monte kelos
Activity Score 205


Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1416

Que bela DA e que bela idéia geral!

rintintintin's picture
Activity Score 39