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Mountain

Campaign
Agency Network: 
Published/Aired: 
February 2012

Description

Print advertisement created by Y&R, United Arab Emirates for Land Rover, within the category: Automotive.

Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer / Creative Director / Copywriter: Shahir Zag
Creative Director / Art Director: Kalpesh Patankar
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mitali prasad's picture

interesting....but didnt' exactly get it....

mitali prasad
Activity Score 458
General Manager
talkingisfree's picture

I like it visually and all the intention but the campaign is not what I was expecting from it...

talkingisfree
Activity Score 2712
Art Director
chicagohour's picture

This is my favourite....

chicagohour
Activity Score 384
Copywriter |

Hmmmmm

palls's picture

this one has got cute copy That Tickels, luvd d series

palls
Activity Score 164
Copywriter at copy writer |

"selling is advertisment"

Hadrons's picture

seriously ?!
pull your head out.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Wordfruit's picture

I like the idea.

But I'm less taken with the voice. I think the voice would be better more 'simple'. (Which would be a lot more work to write.)

Really, I don't think there is any tangible 'voice' here. Though there is an attempt at one.

Wordfruit
Activity Score 1023
macnell's picture

no

macnell
Activity Score 169
gbl's picture

cool idea, boring execution.

gbl
Activity Score 451
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