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Landscapes, Eskimo

Campaign
Agency Network: 
Published/Aired: 
February 2011

Description

Print advertisement created by Y&R, Italy for Land Rover, within the category: Automotive.

Advertising Agency: Y&R Brands, Milan, Italy
Executive Creative Director: Vicky Gitto
Creative Directors: Toon Coenen, Matteo Righi
Art director: Marco Tironi
Copywriter: Filippo Rizzo
Client Services Director: Marco Ruggeri
Account Executive: Roberta Lancieri
Post Production: FM Photographers
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thedavesiknow's picture

I think the insight is OK, but the execution is weak.

thedavesiknow
Activity Score 167
Roger Keynes's picture

Agreed, Daves! Solid thought. Clunky, overstated execution.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Hahalexander's picture

nice idea though I think that the combination of swiss alps and the north pole is a bit peculiar

Hahalexander
Activity Score 140
Sint-Lucas Visual Arts
Glut's picture

so first idea

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
joelapompe's picture

I'm pretty sure I've seen this before

joelapompe
Activity Score 3853
Lawson Hembree's picture

Like Dave and Roger said, good thought with bad execution. It needs some tire tracks on the ice/snow to complete the thought.

Lawson Hembree
Activity Score 444
nepotiums's picture

The execution could have been much more better. You really have to think to understand the lost message.

nepotiums
Activity Score 251
Copywriter
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