Landscapes, Eskimo

Agency Network: 
February 2011

Print advertisment created by Y&R, Italy for Land Rover, within the category: Automotive.

Advertising Agency: Y&R Brands, Milan, Italy
Executive Creative Director: Vicky Gitto
Creative Directors: Toon Coenen, Matteo Righi
Art director: Marco Tironi
Copywriter: Filippo Rizzo
Client Services Director: Marco Ruggeri
Account Executive: Roberta Lancieri
Post Production: FM Photographers

Comments (7)

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thedavesiknow's picture
Activity Score 167

I think the insight is OK, but the execution is weak.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Agreed, Daves! Solid thought. Clunky, overstated execution.

The Jobless Writer
Will Think for Salary

Hahalexander's picture
Activity Score 140

nice idea though I think that the combination of swiss alps and the north pole is a bit peculiar

Glut's picture
Activity Score 3935

so first idea

joelapompe's picture
Activity Score 3853

I'm pretty sure I've seen this before

Lawson Hembree's picture
Lawson Hembree
Activity Score 444

Like Dave and Roger said, good thought with bad execution. It needs some tire tracks on the ice/snow to complete the thought.

nepotiums's picture
Activity Score 251

The execution could have been much more better. You really have to think to understand the lost message.