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Published/Aired: 
April 2009

Description

Print advertisement created by Filadelfia, Brazil for Land Rover, within the category: Automotive.

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Art Director: Daniel Corrêa
Copywriter: Lucas Antunes
Creative Director: Dan Zecchinelli
Photography: Stock
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Guest's picture

An accindent? Uhm, I knew that Land Rover was very safe..

Guest
NastyJester's picture

That's some fucking good tread on them there tyres.

NastyJester
Activity Score 740
Copywriter
Guest's picture

maybe a bit too much.. +-90° would be enough.
but very nice idea!

Guest
Guest's picture

too similar too another Landrover ad. The movie with the water bottle.

Guest
krautland's picture

exactly.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Guest's picture

Nah she's a sweet ad, she's a bloody beauty!

Guest
Guest's picture

so estupid... it´s not an accident... they´re on the moon!!!

Guest
Guest's picture

it´s not an accident ... they´re on the moon!!

Guest
Guest's picture

if is this could better, and easier to notice..

Guest
Guest's picture

very similar indeed, nice try tough

Guest
Guest's picture

Very Nice!

Guest
Guest's picture

I like it very much

Guest
Mantufayo's picture

Nice idea, Land Rover has done before... like water bottle. Execution could be way better.

Mantufayo
Activity Score 580
Creative Director
Guest's picture

Beauty! Like the idea veeeery much!!

Guest
Yeayea's picture

like good but non impact

Yeayea
Guest's picture

i tought too to accident!

Guest
corndogfuneral's picture

Kind of feel like it's an accident ad. These thing are top heavy so they are known to flip over. Not an attribute you want to hi-light.

corndogfuneral
Activity Score 1053
Art Director
sirvan's picture

Gosh... did they have to go completely upside down? It could've easily worked by just putting it at an extreme angle. Something a bit more subtle.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Done by Mercedes-Benz M-Class "Key Chain" which won a finalist at Cannes in 2006.
Check it out. http://www.moko.cc/users/0/1/576/images/post/src/189ff2b2-b493-4f2e-89...

Guest
Guest's picture

to those that think its an accident. i think ur stupid.its obviously "go beyond" to space. or moon or whatever it is. a place where its anti gravity. not easy enough?

Guest
Guest's picture

link com erro? ele existe mesmo?

Guest
hadrianapolis's picture

Negative impression. Land Rover guarantees great accidents!...

Wrong Way Filadélfia!

hadrianapolis
Activity Score 733
Guest's picture

very good idea, although i think the .023% of people who actually take thier Land Stalker offroad will get this....this would be better for Jeep

Guest
Guest's picture

The idea is okay not new but ok. I'm wondering where the driver is? I think it looks like at parked car!

Guest
Guest's picture

The bigger problem is if the idea (which was done to death) is about torque and power, etc., then it goes off track with Land Rover. They never position themselves with that. Land Rover is about going places other 4x4s cannot reach and not about horse power and that non-sense.

Guest
mmackinven's picture

Going 4wding you get lots of air/bumps, so that will make the key ring do this, you don't have to be upside down.

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

Guest's picture

que raro que si va manejando no tome el volante.

Guest
Emran Hayat's picture

mmackinven.. GPRS is off & without a driver where its goin 4wding?? its out 'o gravity not offroading on earth

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

mmackinven's picture

You mean GPS.

I agree and disagree though :P

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

hari.'s picture

well... it makes you think.

hari.
Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

Guest's picture

oooooold,

look at this film - it was done 2005.

http://www.youtube.com/watch?v=83klJ3kQ0F4&feature=related

t.

Guest
LucasPS's picture

Im loving this old idea!!!!

GReat!!!

LucasPS
Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

bryan9's picture

This is so old guys. Why share it?

bryan9
Activity Score 110
Tchabana's picture

WOOOOOOOONNNNNDDDDEEEERRRRFFUUUULLLL!!!!!
Cannes stuff! those brazilians
ctchabana@gmail.com

Tchabana
Activity Score 103
Graphic Designer at Pixel Comunicação e Imagem |

ctchabana@gmail.com
ctchabana@live.com

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