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Inuktitut Path Puzzle

Campaign
Agency Network: 
Published/Aired: 
December 2009

Description

To promote the globe-trotting spirit of the Land Rover. Each execution features ordinary puzzles in scripts of exotic languages from far corners of the world. This created an interactive yet cost-effective way to highlight the Land Rover brand's thirst for adventure.

Print advertisement created by Y&R, United Arab Emirates for Land Rover, within the category: Automotive.

Caption

Inuktitut Path Puzzle - Starting at the arrow, move along the path to connect the letters in such a way that they spell a famous quote. Some letters can be used more than once. You can also move forward and backward along the path.

Advertising Agency: Y&R Dubai, United Arab Emirates
Executive Creative Director: Shahir Zag
Creative Director / Art Director / Writer: Komal Bedi Sohal
Creative Director / Writer / Art Director: Shahir Zag
Account Planner: Nadine Ghossoub
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Hibon's picture

I have no time to read this ad.(but i love the idea... )

Hibon
Activity Score 3734

Simple ideas are the best !

cboccia's picture

Clearly communicates the brand in a way that's fun and totally non-invasive for the reader. In fact, I bet readers even feel a little bit cool for "discovering" and understanding the ad. Cool idea.

--Casey Boccia
Carton Donofrio Partners

cboccia
Activity Score 24
Copywriter
Ello_der's picture

This kinda stuff bores me. People need something interesting to look at.

Ello_der
Activity Score 22
michdec's picture

I agree - this is not exciting at all

michdec
Activity Score 440
nimshady's picture

Agree.

nimshady
Activity Score 57
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