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Grassland

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Print advertisement created by Y&R, China for Land Rover, within the category: Automotive.

Caption

Land Rover
Go Beyond

Advertising Agency: Y&R, Beijing, China
Chief Creative Officers: Marcus Rebeschini, Nils Andersson
Executive Creative Director: Nils Andersson
Creative Directors: Nils Andersson, Marcus Rebeschini, Mike Shackle, Graham Lang
Art Director: A S Anam
Copywriters: Nils Andersson, A S Anam
Illustrators: Raul Pardo, Cream/Wishing Well
Photographers: Kerry Wilson, Sebastian Siah
Typographer: Raul Pardo/ Lee Aldridge
Account Manager: Lucy Harries
Account Supervisors: Henry Chan, Bryce Whitwam
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Highest Rated

velle's picture

i dont get this
i shouldnt have to watch the truman show to get this

velle
Activity Score 1550
Copywriter
Guest's picture

nice idea

Guest
Guest's picture

nice idea. weird shadow. it shouldn't curve like that.

Guest
digifool's picture

I don't get this. I'm reading it as with the Landrover you CAN'T go beyond.

digifool
Activity Score 264
Art Director
Marlus Lau's picture

I agree.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
cfmanager's picture

I think they should hope back in Land Rover and go beyond!

cfmanager
Activity Score 46
Marketing Manager at PolarZone
Guest's picture

Very funny!!! "The Truman Show"

Guest
doubleoseven's picture

nice one

doubleoseven
Activity Score 106
Ad_me's picture

Yes Truman show and nicely done sir... good to see an ad that gives the audience a bit of credit.

Ad_me
Activity Score 80
Guest's picture

Backfire Ad. It seems that you can't go ahead with Land Rover.

Guest
Guest's picture

楚门的世界~

Guest
Guest's picture

哦~~楚门的世界!

Guest
hero china's picture

哦~~楚门的世界!

hero china
Activity Score 99
Art Director at beijing lintas
Guest's picture

LAnd Rover have more to offer than just driving the car through the sameness of landscapes.. I think this was the idea...
This is the best of ever ads that I see in my life.. man I said the best ad of all time.
The idea is so genius... and the execution is good.

Guest
velle's picture

i dont get this
i shouldnt have to watch the truman show to get this

velle
Activity Score 1550
Copywriter
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